The Trend Of Lady'S Dress: Spring And Summer: "Find A Home For Love"

At present, the average annual growth rate of Korean clothing is over 19%, and the total sales volume is over 100 billion.

The market competition pattern of Chinese women's clothing industry is changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, and even shuffle and brand competition have just begun.

In the face of a new market environment, women's clothing enterprises can survive and develop only when they find deficiencies and shortcomings in terms of value orientation, code of conduct, professionalism and competence.

At the same time, with "GAP" entering the Chinese market, ZARA, H&M and UNIQLO are entering the market.

With the new round of "shuffle" in the domestic market, the brand and market segmentation is not only limited to varieties, grades, and regional subdivision, but also to the deep subdivision with product style and consumer segmentation.

It is mainly reflected in the horizontal segmentation of brand in the market, that is, the horizontal segmentation of the same product or the same grade product layer through "product style" and "consumer group".

The market is being levelled, and the number of brands that occupy all the market positions will be diluted.

In 2010, the launch of the Missthea women's clothing series released by Japan has caused a great sensation in the market.

Adhering to the design concept of "from Korea, more South Korea", combining color and coloring as a link, we will combine the trend elements of Japan and Korea with aestheticism, and design more diversified and fashionable styles.

Specializing in Japanese and Korean fashion women's clothing, including fashion ladies, accessories and bags.

At home and abroad, we have excellent designer team, advanced production equipment and professional marketing team. In pursuit of product diversification and single variety refinement, the company implements diversified operation mode.

The franchising mode was adopted as the main channel to break through, and franchisees were set up in key provinces and cities throughout the country. And the products of "Missthea" were exported to Europe and America, Japan, Korea, Malaysia, Singapore, Vietnam, Taiwan, Hongkong and other countries and regions.

Brand is the forefront of occupation fashion, breaking the lowest price line, the three stream enterprises do the market, second rate.