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The Classic Gathering Of Tennis Legend And Adidas&Nbsp; Originals

2010/12/10 16:57:00 114

Adidas Originals Stan Smith

Act as Adidas Originals One of the most legendary footwear brands in the long history of the brand. Stan Smith In the past 40 years since its birth, it has been gallop with its classic shoes and legends. Sneakers culture In the world. Mr. Stan Smith himself, the American tennis master, put his name and head on his sneakers. Stan Smith is an immortal name in the shoe industry and tennis circles. Adidas Originals was honored to invite Mr. Stan Smith himself to visit the Nanjing West Road clover specialist store in Shanghai in December 7, 2010 and open a small exhibition for Stan Smith shoes.


Adidas's achievements in tennis can be traced back to the beginning of brand creation. In 1931, Adi Dassler, the founder of Adidas, produced a pair of tennis shoes called ADI s Ace, which is also the first professional tennis shoe in Adidas history. In the 60 and 70s of last century, Adidas tennis shoes accompanied by five Tennis Masters once stood at the top podium of the then global tennis arena.


In 1965, Adidas joined hands with Robert Haillet, who was the French tennis champion and Davis Cup 30 battle and 17 win. According to his needs and opinions, he specially designed a professional tennis shoes "Haillet". This is the first pair of shoes that athletes have jointly launched with the athletes in the history of sports shoes culture. In 1965, the original "Haillet" was made in France, with a very simple shape, a simple Green Suede after the shoe, and no Adidas logo. The small holes on the sides of the shoes are arranged orderly, forming a hidden "three bars". Its excellent function and excellent sculpt design made "Haillet" a stroke in tennis at that time.


When Adidas marched into the United States market, it happened that Mr. Stan Smith was surprised by the American tennis world, and the son Horst Dassler of ADI Dassler, the founder of the adidas founder, was the prototype, Stan Smith shoes came into being, and was the first product of the big head of the tongue in Adidas history.


Mr. Stan Smith recalled the situation, saying: "they provided me with an opportunity to sign shoes (Adidas Stan Smith), which was a rare honor at that time. I spend most of my time with Horst Dassler. He is the son of ADI Dassler, the brand founder. He has the leading sports marketing concept, and you can see that many of them are still in use. The appearance of this sneaker has aroused strong repercussions, and has become the best selling shoe in Adidas history. The white and green coloring is regarded as a classic, and its influence is getting bigger and bigger over time. New colors and materials are constantly used, shoes are constantly evolving, and even the skateboard shoes have been developed, so that the reputation of shoes itself exceeds that of Mr. Stan Smith. He laughs and says, "because shoes are too famous, some people will think my name comes from a pair of shoes, or I work to make shoes."


In December 7, 2010, Adidas Originals held a small exhibition of Stan Smith shoes and Stan Smith's tennis career review at the Nanjing West Road clover store in Shanghai. Invited Stan Smith to come to the store to interact with the Chinese media and adiCLUB members to show the new series of Stan Smith shoes for the 2010 autumn winter and 2011 spring summer, and the commemorative shoes signed by myself.

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