The Clever Boss Of Marketing Fables

The clever boss of marketing fables

There was a reporter who had argued with a waiter at a famous dim sum restaurant during his meal, and wrote an article in a leisure magazine. He criticized the food that the dim sum shop was hard to swallow.

The staff at the refreshment shop saw the report very angry and asked the boss to find a lawyer to sue the reporter.

Unexpectedly, the boss was not worried about this matter. Instead, he sent letters to the big media and invited them to visit a "challenge * magazine: traditional pasta making show".

The refreshment shops are closed for a day, but the doors are wide open to welcome the public to watch the show.

On this day, the shop was decorated with lights and was very gay.

A dim sum shopkeeper, dressed in a costume, was as flexible as a performance of juggling, making thin skinned steamed stuffed bun skins, pulling out thin, long, hanging noodles on his hands, and spreading the layer of onion cake in layers, loosely and softly.

At the scene of the recall has become a ready-made review, one by one after taste, one by one stretched out thumb thumbs up delicious.

The big challenge is to win, because after all the media reports, the business of dim sum shops is more prosperous.

Revelation:

We should learn how to use various ways to publicize our products.

It was not a good thing to be criticized in the newspaper, but the boss took the opportunity to make an excellent advertisement for his shop.

In marketing, we must learn to use various complicated situations to create favorable conditions for ourselves.