Shengzhou, Zhejiang: Pearl Inlaid With Neckties

Since the beginning of the tie industry in Shengzhou in 1984, it has ranked the forefront of China and even the world's tie industry in terms of scale, market share and brand awareness.

The tie industry in Shengzhou has more than 300 million tie ties, 160 million exports and an output value of more than 10 billion yuan annually.

It has been exported to more than 80 countries and regions, occupying 90% of the national market and 50% of the world market.

There are more than 1300 tie enterprises in the city, and 10 are sold for hundreds of millions of yuan.

The great wisdom behind the small product

26 years ago, Zhejiang Jia You collar Co., Ltd., founded by Hong Kong businessmen and invested 80 thousand Hong Kong dollars, realized a profit of 160 thousand yuan in that year. Then more than 20 tie companies followed suit.

Zhou Qingyu, Executive Deputy Secretary General of Zhejiang Shengzhou necktie Industry Association, said that nowadays, about 80% of the leaders of Shengzhou's tie industry are all from "good friends", including Jin Yao, BABEI's chief executive, Hu Shiliang, McDearm director Yuan Xiaobing and so on.

In the early days of Shengzhou tie cluster formation, unparalleled cost advantages, unreplicable information superiority and unique brand resources are the main forces to promote its development.

In Shengzhou, there are a large number of supporting enterprises in the more than 10 links of necktie production, such as dyeing, twisting, weaving, designing, printing, shaping, sewing, finishing, packaging and sales. The industry chain is very complete. At the same time, because Shengzhou is big enough to produce factories and small workshops, every household produces neckties, and there is frequent exchange of talents coming in and out of the way. First hand advanced technology and fashion information spread throughout Shengzhou. Finally, Pierre Cardin, Armani and other international famous brands in Shengzhou have led the international tie industry to Shengzhou, and also improved the technological level and brand awareness of Shengzhou enterprises.

If the early development of Shengzhou tie industry depends on the development of many enterprises from bottom to top, then in 1993, a top-down government power brought the Shengzhou tie industry to a new height.