Asian Games Spawned Brand "High Simulation" &Nbsp; &Nbsp; All Sponsors Rose To Defend Their Rights.

Asian sports heat suit

It is understood that this year, the Asian Games, triggering a consumption of sports goods and sportswear.

As the Guangzhou Asian Games sportswear senior partner 361 degrees, recently launched the basketball, table tennis, track and field 11 sports special events, 23 Asian Games project professional equipment.

Anta, the partner of the Chinese delegation, has also introduced outfit and award dress, as well as a series of Asian sportsmen for non sportsmen, including T-shirts, sweater and so on.

"Today, the company has orders for more than 6500 sets of sportswear to be shipped, worth 1 million 200 thousand yuan, and the subscribers are a large pport company, which is the image service for the Asian Games service team."

Dongshan Department Store official told reporters.

A number of Guangzhou department stores also said that the sales of sportswear sales in their shopping malls in recent years have been growing strongly.

It has been revealed that Dongshan Department store sales increased 500% from November to now, and the ring ratio doubled.

Guangzhou friendship [28.89 3.92%] said that from October onwards, sporting goods and sportswear in the market began to flourishing. In October, the growth rate in October was up to 20% over the same period last year.

Among them, the growth rate in November was more than 15%, and the growth rate of Nike and 361 degree brands was more than doubled.

Take advantage of brand enterprises to do Asian Games marketing, vigorously publicize and promote sales. This year, fake products of high simulation speed up rapidly in the market.

People in the industry reported to reporters that in the past year, wholesale and counterfeit brand sportswear in Guangzhou and the Pearl River Delta wholesale market were not many, but this year, the brand sports clothing and equipment, especially with the Asian Games related sponsors brand, "Shanzhai" edition increased significantly.

A person who had participated in a famous brand sportswear defenders and fake people told reporters that their team visited and investigated three villages in a sports wholesale market in the early days, and found that one village had about four hundred or five hundred large and small warehouses, and each warehouse contained thousands of sports costumes that fake the brand.

Wang Zhiping, director of Guangdong Sui Hong law firm, became a rights agent for a senior sponsor of the Asian Games this year.

According to his investigation, there are only more than 20 "high simulation" counters in the famous chain supermarkets in Guangzhou.

"Unlike the counterfeiters in the past, counterfeiters today can make the counterfeit products highly realistic, and even the anti-counterfeiting signs are very imitated. It is very difficult for non professional professionals to distinguish them."

Wang Zhiping pointed out that at present, the counterfeiting and selling of the infringers are also very different from the past. Most of the "copycat versions" were sold in the street stores, but now many "high simulation" products have been sold in famous stores, and the prices are comparable to the prices of the genuine products.

Insiders pointed out that the "high simulation" version of sports products not only appeared in physical stores, but also appeared on the online shopping market.

Yesterday, reporters contacted a number of online stores that sell sportswear brands. Many online shopkeepers admitted that the brands sold in the shops were highly imitated.

Reporters learned yesterday that unlike the past being infringed upon and the brand enterprises helpless and passively treated, many brands, especially the Asian Games related sponsors this year, have greatly improved their awareness of rights protection and the protection of intellectual property rights. Many enterprises have organized teams composed of professional lawyers, forensic experts and technical expertise experts to take the initiative to attack the circulation market in terminal stores and wholesale markets, so as to crack down on infringers to safeguard their legitimate rights and interests.

Guangdong Sui Hong law firm has contacted three Asian Games related sponsors this year, and has accepted their entrustment to carry out legal rights protection in an all-round way.

The cooperation between the three sponsors and the lawyer is mainly to carry out the rights investigation, evidence collection, litigation and other rights protection activities in the domestic market.

Wang Zhiping, director of Guangdong Sui Hong law firm, said that there were five or six cases of infringement of a well-known sports brand sponsor who handled the Asian Games in Guangzhou this year.

Outside the city of Guangzhou, there are thirty cases of infringement of the brand that he pferred to the local lawyer.

"Some shopping malls and supermarkets take the mode of operating the rental counters, which is difficult to control the authenticity of goods and the channels of purchase, which gives the tenant a chance to take advantage of it."

According to the above, the Institute usually investigates only 2000 square meters of business area, a high level of decoration, and a company's terminal. Once they find that there are infringing counters in the hypermarket, or send a lawyer's letter directly to the store, or report to the hypermarket, the hypermarket will always take action immediately after being informed.

Subsequently, the law firm will also carry out relevant judicial procedures on behalf of brand enterprises.

As a matter of fact, our government has stepped up its efforts to safeguard the legitimate rights and interests of the sub Commission and its partners and sponsors.

Zhou Weikun, a Guangzhou Intellectual Property Office, told the media that the relevant administrative departments of the Guangzhou Intellectual Property Office, the industry and Commerce Bureau, the copyright bureau and other relevant administrative departments set up a 24 hour unimpeded reward reporting phone, and promptly handled the complaints concerning the rights and interests of the sponsors.

At the same time, we should strengthen daily inspections and timely file for investigation.