The Situation Is Still Grim, And The Export Of Shoes Is More Important.

In the first 3 quarters, the export data of various ports rose, and China's shoe export orders have shown signs of recovery.

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Fierce competition and serious trade barriers

For footwear products, the products exporting countries are mainly concentrated in Asia, Europe and South America. The main countries are China, Italy, Vietnam, Spain, Brazil, Portugal, Romania, Indonesia, India, Thailand and so on. Among them, export growth is relatively fast, and the countries are China, Vietnam, India and Romania.

In recent years, with the further pfer of industry and the adjustment of industrial structure, the focus of global footwear output has further concentrated on Asia.

At present, our country

High priced leather shoes without price

At present, the developed countries have not yet fully recovered from the financial crisis. The foundation for the recovery of external demand is still not stable. At the same time, the outbreak of the Greek debt crisis has triggered a series of economic problems, which will greatly reduce the pace of economic recovery in the euro area.

Xu Xiaodong, director of the foreign trade department of Zhejiang shimet Shoe Co., Ltd., said that he had just joined the Canton fair not long ago, and he was very helpless for the shrinking of the European market.

On the other hand, in the case of limited external demand recovery, the relatively high price of genuine leather products has also been deterred by some foreign buyers.

Meanwhile, in January this year, the EU decided to extend anti-dumping duties on leather shoes imported from Vietnam and China for 15 months, which also caused some problems for China's leather shoes export.

Take Wenzhou, one of the largest leather shoes production bases in China, for example, according to the inspection and Quarantine Bureau of Wenzhou, the leather shoes in January this year were in a difficult position in the EU market and dropped by nearly 40%.

Wenzhou exported to the EU leather shoes enterprises from 217 to 195, a decrease of about 10%.

In addition, the export of labour safety shoes mainly used in mining industry has also experienced a serious decline. Among the top 10 enterprises exporting leather shoes to the EU, 6 are export enterprises specializing in labor safety shoes, and the export volume has dropped by more than 30%.

The proportion of high-grade leather shoes in Wenzhou shoes exports gradually decreased, accounting for 17.07% of the total value of Wenzhou footwear exports, down 1.71% from the same period last year.

AOKANG import and Export Co., Ltd. has been positioning itself in high-end shoes for its European market development. However, in recent months, the number of foreign orders remaining in cooperation with AOKANG has been declining, and the fluctuation of orders has caused AOKANG to shrink a lot in the European market.

Li Haijun, manager of storage and Transportation Department of AOKANG import and Export Co., said that since the second half of last year, they felt the pressure gradually.

Force emerging market innovation to win growth

For the difficulties faced by China's shoe exports, the customs recommends that enterprises should be guided to increase their efforts to expand their domestic market and overseas emerging markets and reduce their excessive dependence on traditional developed markets.

It is understood that Kangnai and other footwear manufacturers in Wenzhou have begun testing water in ASEAN and opened a special store in Vietnam.

Not long ago, the Malaysia Wenzhou China Famous Products Fair held more than 160 Wenzhou enterprises to enter the ASEAN member countries through Malaysia. Many of them were footwear manufacturers.

In addition, Wang Ying, Secretary General of the import and Export Chamber of China Light Industry Crafts Import and Export Association, pointed out that under the circumstance of unclear international trade environment, enterprises should strengthen their independent innovation and strive to operate their own brands. For example, the non leather shoes with strong contrast between Wenzhou and the export of leather shoes decreased, and the export of its textile surface shoes to the EU continued to grow. The growth rate was as high as 24%. In addition to adjusting the product structure positively, it was benefited from technological improvement. It is understood that a footwear manufacturer in Ouhai, Zhejiang, has successfully opened the door to the British market by improving the traditional technology, and its export value has increased by 376% over the same period last year.