Fashion Theme Park Displays Clothing "New Luxury"

On the evening of October 20th, at the Shanghai international fashion center, "the first Asian show", the "P+ trend theme park" joined the international brand ATSURO TAYAMA, A.T, ANTEPRIMA, COCKTAIL, DIESEL, DKNY, FURLA and so on to hold an international brand Carnival new luxury theme party.

Xu Kunyuan, vice chairman of the China Textile Industry Association, Yang Shibin, deputy secretary general, Chi Zongjun, Secretary of the Party committee of China Textile publishing house, Shao Zhiqing, deputy director of Shanghai Municipal Commission of letters and telecommunications, Zhu Yong, President of Shanghai Textile Holding Group and Li Yaosheng, chairman of Shanghai International Fashion Center, attended the event.

In addition, Kenny Bee, William So, Mark Cheng, Rain Lee and more than 30 stars attended the event.

The pattern of this party is based on the international brand display, aiming at disseminating the new luxury culture theme of "luxury and innocence". Many fashion leaders at home and abroad have also talked about their respective topics about fashion taste, current trend, future trend, dress art and so on.

As the highlight of the night, the famous Japanese designer ATSURO TAYAMA also released the 2011 spring summer series. The new design combines the essence and style of East and West fashion, and truly embodies the design philosophy of "fashion is the language of the world".

The "international brand Carnival" event was held by SidePlus Limited, a new company jointly founded by Sidefame Limited and Hangzhou's domestic product store (P+), founded in 2010, mainly to expand the business of AT and ATSURO TAYAMA's two largest apparel brands in the mainland.

Sai Yan Co., Ltd. is the Affiliated Companies of Sanhuang Group Holdings Limited, which represents a series of international garment brands. P+ has more than 20 years of retail experience in China. Its distribution network covers 30 cities, with more than 200 outlets. At the same time, it also set up its own department store to promote the trend culture. It takes in shop (shop in store) business mode to pool the international trend brands, and displays the magic cube BOX in order to enable customers to enjoy T desktop shopping aisles in the Shopping process.

It is learnt that after 2 years of growth, the "P+ theme park" will be built next year in all the provincial capitals of the country. It will strive to build P+ into a competitive integration shop in the international market, and create a new concept of the theme park and the Chinese trend.