Experience Of Opening A Clothing Store
There are 14 uncommon tricks of network entrepreneurship. These experiences are a comprehensive summary of the successful footprints, reflecting the laws of online entrepreneurship, but they are not the golden rule. Online entrepreneurship should also be flexibly applied according to their actual conditions.
Most people understand the concept of online entrepreneurship. Now let's see what specific matters we need to pay special attention to. What needs to be emphasized is that these experiences are just a comprehensive summary of the success of every successful person, reflecting the basic law of online entrepreneurship. It is not a golden rule and can not be applied mechanically. The most important thing is to use it flexibly according to your actual situation.
The main significance of these basic experiences is to set up a necessary understanding of the characteristics of the practical operation of online entrepreneurship, so as to enable you to understand what aspects of online entrepreneurship will involve.
In fact, most of the contents of this column are devoted to discussing the actual operation, know-how or latest experience of a particular problem.
OK, now let's get to the point.
Experience one to determine the proper scope of business.
If it is an enterprise, if there are already mature products and considerable market demand, this is not a problem.
Shandong garlic, Shaanxi peasant painting and Beijing suburb scenery, as mentioned earlier, all have unique resources to be used, and only how to do marketing.
If the existing product or market is a problem, if you want to make adjustments by using the Internet, or if you are an individual and aspiring to use the Internet to provide business convenience and become a new entrepreneur in the Internet age, you have to go through this.
The determination of the scope of business should mainly consider giving full play to its own resource advantages and expertise, and avoiding blind imitation.
If you have a "rush to the mass" problem, you must be careful! If you want to do something that no one has done yet, you can take the lead.
The core of entrepreneurship and entrepreneurship is in the word "creation", in the spirit of innovation and entrepreneurship embodied in the word "Chuang".
Experience two: have the psychological quality of taking risks and minimize risks as far as possible.
Innovation is always accompanied by failure, but in constant innovation and exploration, you will get closer to success (especially for your "customized" success!
One door will not work and another door will open for you.
What is "heaven without a human road"?
For an online entrepreneur, it is commonplace to try and fail in two or three businesses.
Again, the goal of your business is to succeed, not to fail, so every time you try, you have to try your best to minimize the risk.
So you need to spend enough time researching, demonstrating, and making a safe start plan.
Experience three: focus on marketing.
For this reason, you need to seriously consider the following questions:
(1) why do we start a business? We know the intention of starting an undertaking and the intention of online marketing.
(2) what kind of industry do we create? Determine the products (or services) you want to run.
(3) what are our characteristics? Find a unique "selling point" that we are different from others.
(4) what benefits can our products (or services) give to buyers? For example, your product is a car door lock.
When it is locked, the door will not open. People in the car need not worry about falling out.
This is the benefit that your product brings to your customers.
(5) how to establish a good reputation? You should pay enough attention to customer relationship, establish customer contact cards, and publicize the affirmative opinions of customers.
(6) what does the customer want to do next? Each marketing means should have a clear goal so that customers or potential customers will know what to do next.
For example, when someone comes to your website, you have to clearly guide others, what actions do you want them to take next, buy your product, ask for more details, or subscribe to news mail?
Experience four: send e-mail messages regularly to your customers (and potential customers) via e-mail.
The purpose is to let them "think of you regularly".
You know, in the information age, what they can get.
information
More and more, and their attention resources are limited, so you have to provide free information that is beneficial to their lives or careers, so as to win their attention resources and achieve the ultimate goal of purchase.
Experience five: if your business is national or international, establishing a web site is especially necessary.
Experience six: always pay attention to new trends, opportunities, and be aware of whether there is a product or service at any time.
Faster
Better or cheaper way?
Experience seven: try to reduce recurrent expenditure.
A good business, if the cost is high, and the lack of marketing, will eventually lead to the fate of closing down.
Experience eight: you have to have a consultant team to replace you when necessary.
Give advice and suggestions
。
The form of this team is decided according to your actual situation, formal or informal, one or two people to a clear division of labor Advisory Committee, in short, some "master" is appropriate.
Just as legal counselors and family doctors can provide quality assurance for your legal and healthy life, these management staff can also escort your business success.
No matter what kind of identity they are, professors, consultants, business partners, friends and family members, etc., should have the ability and expertise in this area.
Experience nine: take part in related training courses or lectures, read related books, one sentence: constantly "charging".
Knowledge and information about marketing and business skills are especially important.
Because in the era of buyer's market, no marketing is only a dead end.
Experience ten: believe in yourself.
This involves whether we can correctly evaluate our problems.
In short, if you think you can do it, you can do it instead of others saying "you can".
No more jokes, "how bold and how productive the people are". Its core idea is correct.
Experience Eleven: we must have confidence in our cause. Especially in business contacts, the excitement, passion and dedication of our cause can exert a positive influence on others.
Experience twelve: who doesn't want to do business with people he likes and trusts? This is a fact that I often overlook.
Therefore, building a good reputation is very important because the market for cheating and cheating is getting smaller and smaller.
Experience thirteen: after a successful sale, remember to ask your customer for a letter that expresses your satisfaction or approval for your product (or service). This information can be a powerful marketing tool for you and an effective way to expand your credibility.
Experience fourteen: perseverance is the key. Never give up easily! Everything is difficult at the beginning. Online business is no exception. The first customer often takes months to come.
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