Tokyo: East East Button Network Sales Outlets Are Popular.

　　 suffer DIY The growing popularity of the RTI button operation in Tokyo Internet sales shop Shop has won more and more individual customers. In the future, the company also plans to start developing new limited edition buttons.

　　 Visitors to the button website are 80%~90%. Consumer Among them, environmentalists and handicraft lovers are mostly used to replace buttons on old clothes. Among the button products provided by the website, products that can be engraved on their buttons are popular. Meanwhile, the styles and patterns of products developed for children's clothing are also very rich. The order quantity of these products is mainly concentrated on the enrollment of new students and the beginning of the new term. Among the various products introduced in online shops, there are even 12 color 50 cm giant buttons that can be selected, which can be praised as decorations and decorative designs.

It is understood that the establishment of the online shop was originally designed to meet the needs of the small businesses of the workshop type enterprises, but it was accidentally favored by individual consumers. The shop has also launched a personalized "name button", which has 12 basic colors and 50 pieces in 3 sizes, priced at 350 yen. The design of the pattern pattern is 20, and the 2 sizes are 20 pieces, and the price is 2400 yen. The minimum purchase quantity can be purchased from one grain, but the whole purchase situation is in the majority. The average purchase amount of the consumer is about 1000 yen ~2000 yen.

The network shop currently only operates button products, and from this autumn, it will start selling necklaces, bracelets and other accessories made with buttons. Using buttons as a market breakthrough, slowly expanding product categories, and constantly promoting online shopping limit products, online shopping discounts and other promotional activities are also in this year's plan. At the same time, increasing the variety of signboard products - pure natural water ox horn button is also included in this year's online store's important plan.

　　 Besides selling channels of online shops, the company sells products through wholesalers of clothing products. But through the establishment of online shops, it has opened up a channel to communicate with terminal consumers. In the first time, the business can understand the feedback information of the market to the product and make effective use of the new product research and development in line with the market demand.