Wenzhou Shoes And Apparel Industry Join Hands With Italy Enterprises To Push The Brand To The International Market.

2010/10/15 9:27:00 65

October 15th, October 13th, held in Rome

Wenzhou

At the industrial docking conference,

AOKANG

Group Wanli Wade signed an agreement, the two sides jointly established AOKANG wanwade Italy international R & D center and procurement center.

At the exchange meeting, representatives of Wenzhou and Italy garment and footwear industry association signed 10 major projects.

Among them,

Kangnai

Three Wenzhou shoes enterprises, such as group, Tai Ma group and AOKANG group, also signed a brand cooperation agreement with Italy CAF SRL, DS CENTANNI company and CHIC Sri company, preparing to buy the above enterprises.

According to the cooperation agreement, AOKANG wanwade international R & D center and purchasing center office in Italy Wanli Wei office; Wanli Wei for the two major centers to provide the necessary equipment, production personnel and technical guidance, AOKANG provides design and procurement personnel; the two sides cooperate to complete the preliminary design, production, batch production in AOKANG domestic production base; the two sides share the research and development results to promote the world wide brand.

In May 18th this year, during the ninety-eighth China footwear and leather goods fair, AOKANG officially acquired the ownership of the famous shoe brand "Wanli" Greater China, "love" for more than 2 years in Italy.

Wang Zhentao, President of AOKANG group, said that the international brand positioning is not suitable for the street shop's channel development mode. It takes a completely different road from AOKANG. It requires AOKANG to make a difference from the existing operation team, so we must "accumulate grain and slow down the king".