Skateboard Sneakers DC&Nbsp; Shoes Founder Media Marketing
DC shoes
The predecessor was a company specializing in the production of skateboard enthusiasts.
Gym shoes
The company was bought by Quiksilver in 2004, and later its products covered all kinds of sports products required for extreme sports, but skateboard shoes were still their fist products.
The publicity of this brand is also closely related to extreme sports. Every year, its founders are going to play in person, performing an amazing drifting trick, playing with the media.
Marketing
。
Last August, "Gymkhana TWO" was launched on Youtube and visited more than 2 million times a week.
This year, Gymkhana THREE has struck again, and has exceeded 5 million 100 thousand hits since September 14th.
DC shoes founder Ken Block, long before creating this brand, is a crazy enthusiast of extreme sports, keen on skateboarding, skiing, cross-country and other challenging sports.
It is also a famous rally driver, so that the car can be so dazzling.
This film is already the third Gymkhana series, and the momentum is even bigger.
In addition to the wonderful drifting video, specially invited The Cool Kids Orchestra compose lyrics to make MV, while sponsors are not just DC shoes, Monster energy drinks, Ford Ford cars, Castrol Castrol lubricants, Pirelli Pirelli tires and many other brands appear in "special thanks".
Although each movie will take months to prepare for it, it will be more expensive to spend, but DC shoes and Ken Block say the next movie, Gymkhana FOUR, is already in the works.
A crazy field of extreme sports, coupled with a crazy performance show image, creating a crazy self media, the audience also had to go crazy together.
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