Bo Yang Textile: The Combination Of Fabric Development And Garment Production
How to do fabric business
brand
? there are one hundred ways for one hundred people.
The old market of China Light Textile City "
Bo Yang Textile
"Grasping the fabric with one hand, grasping the garments one by one, business is booming and customers are in an endless stream.
The chairman of "Bo Yang textile", Xie Dong Xiao, came to Keqiao at the beginning. He had a unique view on the development of the fabric Market: the phenomenon of fabric homogenization is very serious, and there is no way out for price war.
In order to form one's own
characteristic
He set up enterprise brand, he insisted on running high quality Fujian fabric. Although the production cost increased after adding freight and other expenses, it could protect the brand of "Bo Yang".
After years of accumulation, "Bo Yang" has localized production of Fujian fabrics, and set up its own printing and dyeing factory in Keqiao to ensure product quality.
Opportunity always comes to those who are prepared.
Xie Dongxiao is a native of Jinjiang, Fujian. She is a fellow townsman from "dyed cards" and "powerful fighter". She is from Jinjiang, Ying Lin.
In the long term contact with these clothing brands, Xie Dong Xiao knows that apart from the research and design of fabrics, he also needs to set foot in clothing products. He said: "for the successful cases of domestic and foreign textile enterprises, it is very difficult to really build their own brands if they cannot have their own clothing products."
Speaking of the respective strengths and weaknesses of Jinjiang and Shaoxing, Xie Dongxiao said that the textile industry in Jinjiang has developed very well, and is more concentrated on clothing, with a higher threshold. Shaoxing has a strong momentum of development. Besides policy support, there are relatively low labor costs, which provide an incomparable advantage for the second tier market.
Therefore, on the basis of this, the proper development of garment will not affect the fabric, but on the contrary, it will promote the fabric sales and establish the brand of the enterprise.
"To be a brand, it is urgent not to accumulate bit by bit."
Xie Dongxiao said, "this is a personalized era, and we can establish our brand in one field."
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