E-Commerce Is Popular &Nbsp; How To Maintain Integrity?

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In China, the importance of credit rating and business credit has not reached the level of Taobao sellers.

In the opinion of many experts, this bottom-up credit effort has achieved super expected results. In the face of problems arising from the social environment such as speculation and credit, the state's entry from standards and laws is becoming the key to consolidating and deepening such achievements.

A

Internet credit exploration leads to 100 billion market

The construction of the credit system of Chinese society began to receive attention from the end of last century at the end of 90.

Almost at the same time, e-commerce has begun to sprout in China.

Since 1999, several major shopping websites such as eBay, Dangdang, and excellence have been launched, but the lack of credit system soon shows the negative impact of e-commerce.

Because of mutual distrust between buyers and sellers, China's online shopping market is not "touching the net".

From 1999 to 2003, the annual scale of China's online shopping market was only 1 billion yuan.

"To observe the different development of China's online shopping market before and after Taobao, you can clearly see the credit system's driving role in the new economy such as e-commerce," he said.

In 2003, after the Alibaba founded Taobao, the first problem solved was the credit problem.

Alipay's secured pactions took the lead in Taobao. Through Alipay's central guarantee, the trust problem of buyers and sellers on Taobao platform was first solved.

Based on the historical paction data and the evaluation of both sides, Taobao's credit rating system has become an important reference for merchants and users to conclude pactions on the platform.

In 2008, the scale of Taobao's Internet paction amounted to 99 billion 960 million yuan, which is nearly 100 times that of China's online shopping market 5 years ago.

Taobao's platform accounts for more than 80% of the total online shopping market in that year.

In the first half of 2009, Taobao's trading volume reached 80 billion 900 million yuan, close to the annual level in 2008, and the number of platform users reached 145 million.

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B

The reference meaning of "Taobao credit"

In Taobao, businessmen even attach great importance to even a medium rating, because credit has become the fundamental business.

In the eyes of many experts, the significance of this phenomenon has already exceeded the scope of Taobao, and the credit system and system established by Taobao can even extend to more fields of society.

Honesty is difficult to deal with.

Chen Jin, Dean of the school of information at the University of foreign trade and economics, said that the construction of the integrity system will involve many social problems.

"The difference between the integrity of Chinese society and the developed countries is that the linkage and linkage effects are relatively poor.

We have few norms for breaking faith, and we gradually get used to it.

Chen Jin believes that the success of Taobao lies in its isolation from the social environment by its efforts to build credibility, and the strengthening of control through a series of norms, forming an independent and honest environment.

Since 2003, Taobao has pioneered the "good faith mechanism based on mutual evaluation of buyers and sellers".

After the success of the paction, Taobao members can conduct a credit evaluation of the paction objects.

When sellers and buyers score each other, they are no longer pure merchants and consumers, but also become the builders and producers of the network integrity system.

In the past 6 years, this has become the basic framework for the construction of enterprise credit system in online shopping market.

With the explosive growth of China's online shopping, Taobao's credit rating system is also improving.

This year, Taobao implemented a combination of cumulative evaluation and satisfaction scoring. Satisfaction scoring items were divided into sellers' description of goods and physical objects, sellers' services, and logistics company services.

In September 24th, Taobao launched a comprehensive upgrade of the seller's evaluation system. The refund and punishment of all violations of Taobao's shops, disputes and penalties were published on the evaluation page.

This is another criterion for buyers to judge the integrity of sellers besides evaluation.

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C

Credit war

"I am thinking about two problems. One problem is that the small environment and the big society have been able to operate independently. But in this small environment, there will also be some targeted problems, so that small environment needs continuous improvement.

In addition, this environment may also be attacked by the outside world, because if you are independent, if you do well, you may bring social contradictions and attacks.

Chen Jin said.

Chen Jin's worries are not without reason.

With the increasing importance of credit evaluation, the credit speculation of a few people has become a major problem faced by the Internet retailing industry.

As online shopping platforms, high ranking online businesses often get more consumers' favor, a number of companies and individuals who rely on online shops to promote credit are born on the Internet, and a black industry chain is derived from it.

The "nets" that have washed hands have been called the "leading brother of the letter".

Its founder, Du Pengyun, revealed that the most frantic interest groups with Taobao reputation as the main industry were nearly 500 large and small, and nearly 10 of them had more than 50 people.

The unprecedented development of the market is bound to threaten the integrity market established by Taobao.

"Credit speculation is the first time that the whole industry has faced the fundamental enemy of the industry since the birth of China's online retailing industry."

Taobao related responsible person believes that hype credit is highly destructive.

The "false credit" that has been fired has deceived the consumers, violated the consumers' right to know, and at the same time, it has constituted unfair competition for other honest sellers, which will have a great negative impact on the whole market.

In June 24, 2009, Taobao officially launched the 2 generation of "security inspection and monitoring system" for monitoring online shops to hype credit. In the industry, it launched the "integrity self inspection system", and constantly increased the intensity of the fight against speculation.

In this comprehensive struggle, at the end of the first stage, 11 hype groups voluntarily surrendered after the account was frozen, and 6984 sellers voluntarily deleted the problem records. Up to 11 a.m. on July 21, 2009, 9777 shops were closed due to heavy false pactions.

Under the temptation of material desires and interests, the practitioner of this malformed industry has not completely quit, but is doing more concealment.

Reporters on the search engine randomly search "hype credit", "stir letter", "brush credit" and other words, then appeared "51 brush reputation", "Taobao win marketing network", "brush bar 123" and so on a lot of credit website information.

And in the forum related to post bar and online shopping, there are also a lot of advertisements for hyped credit websites.

Reporters rough statistics, there are more than 60~70, many of these websites are flagrantly marked to help shop shop brush credit, and some even use integrity to flaunt their website hype credit professionalism.

What is even more surprising is that most of the websites that are in the black industry chain have passed the ICP record of the local information industry authorities.

Taobao is killing again.

In November 9th, Taobao announced that it would blow the Internet black storm to the external speculation website, trying to strangle the black industry chain from the source.

Because if the laissez faire phenomenon continues, the basic trust and values that maintain the normal functioning of the society will be severely hit.

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D

Legal protection for punishing fried letters

As for Taobao's efforts in building credit and punishing hype and credit, Alamu J, vice president of China Electronic Commerce Law Net and deputy director of the China Electronic Commerce Association policy and Law Committee, is one of the experts who publicly expressed support. He said: "Taobao and Alibaba have accumulated valuable experience for the construction of China's integrity system, which is very rare.

This experience should gradually rise to the level of legalization, and even be used for reference in the credit system of the whole market economy. Moreover, because of the problem of disciplinary punishment against credit, if there is no legal support, it will be more difficult for the enterprise credit system to move forward.

In the announcement, Taobao said, "in modern society, credit has become an indispensable invisible capital for everyone to become a society.

However, the behavior of credit speculation has seriously challenged people's traditional moral bottom line. If laissez faire continues, people will be disappointed and pessimistic about the whole industry and the society.

From this perspective, cracking down on credit speculation is not only a responsibility of Taobao, but also a requirement of the whole society.

Taobao also appealed to 145 million members to mobilize and participate in the fight against hype credit, while Taobao also called on the state to speed up legislation and make up for the relevant legal gaps as soon as possible.

Indeed, outside the Taobao platform, the fight against the black industry chain involved in credit speculation is beginning to face the reality of the lack of laws and regulations.

"There are no laws and regulations that say such websites are illegal, and the Public Security Bureau has no basis to turn us off.

And Taobao's credit system is only an internal regulation, not the laws and regulations of the country, Taobao is even difficult to think of us.

The customer service of a fried letter website said in an interview.

Zhang Zheng, executive deputy director of the China credit research center of Peking University, believes that a perfect credit system should have three breakthrough points: the first level is the product cut in, its main body is the enterprise; the second level is the standard cut in, the work is done by the National Standard Committee; the third level is also the highest level, namely the law cuts, the legislation cuts.

Taobao has completed the first level.

Zhang Zheng believes that "there is still a long way to go to build China's credit system based on morality, based on property rights and by law."

Zhang Fan, China University of Political Science and Law, said, "a shop that hype up credit is a kind of fraud for consumers. If the amount of money is huge or serious, it will constitute a crime of fraud in the criminal law. A company or an individual who specializes in credit speculation should undertake joint and several liability to help torts. Similarly, because the amount of money received is huge and the circumstances are serious, it will constitute a criminal fraud."

This is a principle clause applicable to the new situation of electronic commerce in current laws and regulations.

Shanghai Zhonghui Law Firm lawyer Yun Yun Ting believes that such websites are actually cheating consumers because of alleged credit speculation. Therefore, the consumer protection department of the trade and Industry Bureau can investigate and deal with them. At present, the consumers' rights and interests protection departments have not yet realized the harmfulness of such websites, but once the influential credit speculation websites are absconding, the rest of the websites may be investigated by local consumers' rights and interests protection departments.

It is believed that it is no longer remote to punish the act of speculation by legal means and provide protection for credit construction.