The Development Of Tianjin Garment Industry Is Thriving.

Native maturity

In recent years, a number of famous brands have been awarded to Tianjin's clothing industry, such as Ying Da and Miguel, who are honored as "famous trademarks in China", Dawei, rich, flying Nicks, Gui Ling, white rose, Hetai, mu, Hua Mei, Shan LAN, hat Wang, Yang Yang, Si Bi De, Ren Li, Chun Tan and so on, and won the "Tianjin famous trademark".

At the same time, a number of new well-known clothing brands are deeply rooted in the hearts of people, such as sundill, Jane van, GUI Ling, thousand pictures, Bodhi, Ole, corleano, ledstad, and so on.

What is worth mentioning is that Dawei, Ying Da, Miguel, SPD, rich man, Tom Puer, Fu Fu, Yong Zheng, Fei Nicks, Jin Hong Da, Hetai, Wan Kerr and so on, these mature brands which have been trained for more than ten years, still play a mainstay role in Tianjin's clothing market.

Scale expansion and healthy development

The expansion of the local garment industry strongly proves the trend of the industry.

The production base of this group has expanded from thousands of square meters to more than 150 acres. At present, it has 80 thousand square meters of clothing production base. Yongzheng garments, Pleti clothing and Jincheng clothing also have invested huge sums of money to build large new factories, which are not inferior to some famous enterprises in China.

Since 2000, many trading companies engaged in foreign trade orders have sprang up in Tianjin, especially in Wuqing, Tianjin, Jinnan and Baodi.

The annual sales volume of Tianjin fashion company has reached 10 billion 867 million yuan.

It should be said that the garment industry itself is developing in a benign state.

Policy support is needed to form industrial clusters.

From another point of view, Tianjin garment industry has solved the employment problem in a larger scope while promoting the development of local economy, and has contributed to the construction of a harmonious society.

Arguably, as a pillar industry, more policy support should be given to support the development of industrial clusters.

In view of the problems of low industrial clusters, scattered distribution, unreasonable layout and incomplete industrial chain, we should open up a building block for Tianjin's non-public garment industrial park, give some policy support, and guide the powerful local garment enterprises and garment related industries to move into the park. Once the scale of the park is formed, the external investment will play an immeasurable role.

Formulating market rules to support Tianjin clothing

It is noteworthy that local brands are becoming more and more difficult to enter the commercial stores in Tianjin. Some big stores prefer to let unknown foreign brands enter, but they are very harsh to some big brands in Tianjin.

For this reason, some well-known local brands have urged the necessary market rules to support the development of Tianjin's famous brand clothing industry.

In addition, some brand stores have been demolished in the commercial street planning, resulting in fewer and fewer stores, especially for the market expansion of those well-known brands.

The promotion of Tianjin clothing industry must be carried out under the banner of "tree brand and development", and the brand promotion strategy should be carried out in depth. The relevant departments should give some reward, support and subsidy measures to the garment enterprises which have outstanding performance in scientific and technological innovation and brand creation so as to arouse the enthusiasm of enterprises to create famous brand products.

Financing difficulty has always been a bottleneck for the development of garment industry. It should give certain credit guarantee to key garment enterprises, and should also increase financial support for the garment industry.

In addition, the corresponding functions and service means should be given to promote the overall development of Tianjin's garment industry.