Farmers' Market Is Supermarket Store &Nbsp; Rush Hour.

Retired worker Zhao aunt has become a "regular customer" of vegetable counters in supermarkets. She told reporters about which vegetables were cheaper.

She said she used to think that the food in the supermarket was neither fresh nor cheap, so she went to the vegetable market.

But now she prefers supermarkets, "although they can't bargain, they are convenient and clean, and the price is not expensive."

Just like Zhao's mother, he walked out of the bargaining farm, and entered the supermarket where he was buying the dishes at the marked price. "Ma sister-in-law" has become more and more in Shaoxing, not only the young housewives, but also the retired old people.

With the development of urban construction and the improvement of the quality of the city, many "vegetable farms" have been banned in recent years, and the traditional vegetable farms such as Dajiang, Dayun and Dalong can not be radiated to all the urban districts. This provides a good opportunity for the development of vegetable fresh management in supermarkets near the district.

Since the "Jia You" supermarket (later renamed "Century Lianhua"), since the first time vegetables were put up in supermarkets in our city in September 2001, other supermarkets have taken the lead in the "livelihood of the people" consumption. They have also moved various vegetables, aquatic products, meat products, grain and oil products that can be bought from the traditional vegetable farms. Among them, there are more than 90 kinds of vegetables sold in local supermarkets.

In the supermarket and the traditional vegetable market to form a "confrontation" trend, but also changed the Shaoxing people's shopping habits.

Behind the "vegetable basket" to "shopping bag" and "evolution" in Shaoxing, there is not only the careful calculation of the price of vegetables, but also the pursuit of modern and convenient lifestyles.

After visiting several large supermarkets in the city, the reporters found that most vegetable prices were basically the same as those in the vegetable market, while the prices of some special dishes were much better than those in the vegetable market.

For example, at the end of August, the supply and marketing of winter melon is 0.48 yuan /500 grams, the Dalong market will sell 1 yuan /500 grams; the supermarket taro price is 1.5 yuan /500 grams, the market sells 2.5 yuan /500 grams; the bitter melon supermarket sells for 1.58 yuan /500 grams, the Dalong Market asks 2 yuan /500 grams.

A large supermarket manager in the city revealed that vegetables in general supermarkets were directly supplied by the vegetable base. The river was specially supplied by farms, and meat was also purchased from professional meat stations without any other distribution channels.

Therefore, even if vegetable prices generally rise, the price of vegetables in supermarkets can be basically stable.

And the supermarket and the market small retail sales are different, and take the marketing strategy of quantity and profit.

In order to drive the popularity of other commodities, some special dishes are sold at a price or even below the price.

In addition to low prices, a good shopping environment in supermarkets is also a reason to attract the public.

Many people told reporters that in the summer, the smell of the indoor vegetable market was unpleasant and very sultry, so they did not want to buy vegetables in the farm.

Besides shopping environment, convenience is also an important reason to attract people to buy vegetables in supermarkets.

Reporters saw a lot of popularity in the vegetable counters, especially young shoppers.

"There are many kinds of dishes in supermarkets, which save a lot of time for their collocation and cleaning."

Miss Li, who lives nearby, says.

According to the staff, they sell more than 30% of their daily dishes in the summer.

During the interview, some people said that there was a set of strict standards for vegetable fresh food in large supermarkets, from procurement, logistics to inspection. After sale services and commitments were in black and white terms. "Eating safely" is also an important reason for more and more people in Shaoxing to buy vegetables in supermarkets.