2011 Underwear Trends: Low Carbon Intelligence Has Become A New International Trend.

Innovative fabric has become the killer of PRADA and CHANEL.

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In the mature and competitive Western fashion industry chain,

It is the most basic link.

And retailers, therefore, the competition of innovative fabrics has become the killer of all brands.

Chanel's classic soft fabrics, PRADA's modified mohair, Duke satin, lace and wrinkle fabrics are still popular.

Over the past 5 years, CHANEL, PRADA, LV and other top brands have continued to add research and procurement to fabrics and increase competition weights.

Possession of personal items, so fabric innovation is more important.

The secret of the world-famous underwear brand Vitoria, the annual new product release, the fabric innovation and upgrading is the highlight of its dissemination.

With the continuous upgrading of technology, environmental protection, low carbon, breathability and intelligence have become the new trend of underwear fabrics.

Dream bazaar underwear core fabric keeps importation

As a leading brand of underwear e-commerce, dream bazaar has always believed that good underwear comes from good raw materials, fabrics not only affect the design, but also the sensory experience it brings is the most important. Therefore, it is very cautious in purchasing underwear materials and accessories. It has always adhered to high standards, always focused on the latest trend of international fabrics, and the most popular products of women, such as lace, Tencel and modal, which are most popular among female consumers.

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And so on.

Dream bazaar joined the national textile center to release the new trend of underwear in the past 2011-2012 years

In August 19, 2010, the national textile product development center and Guangzhou Mora Network Technology Co., Ltd. (dream bazaar is the underwear brand of mora) Co sponsored the China fashion fabric Innovation Exhibition.

China's top textile manufacturers who provide fabric for first-line clothing brands are involved in the Innovation Exhibition.

The dream bazaar research office and the purchasing staff have been working closely with several first-line fabric suppliers through rigorous screening and testing.

The national textile product development center, combined with the brand and product positioning of Monty Aimo and Monteamor, the underwear brand of mora's underwear brand dream bazaar and women's wear brand, has conducted in-depth discussions on the development direction of underwear and clothing and fabric products in the past 2011-2012 years, and finally reached a consensus: the new era of eco economy characterized by low carbon and intelligence has arrived in an all-round way. Low carbon, environmental protection and intelligent fabrics will become the new favorite of consumers.

In fact, this trend.

Since 2007, it has been known for many years.

Innovation, the introduction of Tencel Tencel, filament Newcell, soybean protein fiber, bamboo fiber and other bra and clothing series, in the dream bazaar bra cup design, is a large number of memory and automatic adjustment function of the mold cup, can fully protect the chest, so every time the introduction of innovative products (Linglong Cup bra, butterfly BRA), quickly become a hot star product.

In view of innovation

The successful application of mora Network Technology Co., Ltd., CEO Li Shudong, said that in the future, while persisting in importing high-quality fabrics, it will further cooperate with the national textile product development center to promote the coordinated development of China's fabric and apparel industry chain, upgrade from China to China, and also meet the new needs of consumers' healthy, comfortable and low-carbon life.