Should The Clothing Industry Be Sold To "After 90" Marketing 2020?

After 80, one after another, "90%" will be upgraded to the main consumer in the next 10 years.

The development of business needs to be forward-looking.

The power of Technology

Xiao Li, a third year college student, was born in 1990. She needs to buy some clothes every summer.

Unlike the way parents like shopping in shopping malls, Xiao Li likes them.

This is a typical way to buy post-90s, but not willing to pay too much price. With the popularity of Internet and the improvement of payment security, online shopping has become a trend.

"Since the 1980s, China has entered the stage of the only child family. These children are all looked after by princesses and princesses. They have a high level of education, but lack of experience in dealing with people, so online shopping is just a way to cater to their mindset."

OC&C strategic consulting global management partner, MichaelK.Jary, senior partner of global retail and consumer goods business, analyzes China's retail market strategy in three stages. First, it is the agricultural fair market format, followed by the era of comprehensive shopping places such as supermarkets, followed by online shopping.

For the post-90s, they can skip second times and go directly to the online shopping stage.

It is reported that the scale of China's online shopping market will reach 464 billion yuan in 2010, when online sales will account for more than 3% of the total retail sales of social commodities.

According to MichaelK.Jary, the share of online shopping will account for 25% of China's retail market in 2020.

The rise of online shopping illustrates the great change of high-tech consumption in the future.

Have you ever thought that you could sit in a "flying saucer" shop in the future, or let the robot do the shopping basket for you? These may come true in a few years.

Google has launched a new type of mobile phone. If consumers see the same goods, they can take pictures of their barcode and search the Internet simultaneously to find the lowest price and place an order.

In some developed countries, the purchase of basic goods can be carried out automatically through the store computer.

When customers have no time to shop, there are "personal stores" on the store website that he frequented regularly. The computer calculates the required items according to the customers' regular consumption behavior, automatically purchases and delivers them to the door.

In fact, these technologies are very popular with young people in the 1990s, and these technologies will be upgraded in the future.

Even after 90's growth, they will become the carriers of high-tech retailers.

For example, Shanghai Nanjing Road Pedestrian Street using radio frequency technology shopping, unified sweep bar code, reduce labor services in the future store technology personnel are all Post-80 college students.

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High emotional consumption needs

Walking on the street, you can see more 90's carrying LV bags, wearing ONLY's coats, and matching a pair of fashionable casual shoes that may be as long as tens of dollars. This "mix and match" trend to retailers reveals that future young consumers will not blindly pursue whole body brand names, they also need personalized consumption, which needs emotional marketing support.

"In the 80s of last century, it was possible to go shopping because of basic needs, but in 90s it was to get better quality products.

That is to say, retailers should learn to tell stories to them and have connotations. They are willing to spend even if they use the same value.

Liu Xiaokui said.

Wang Lei (a pseudonym) has seen this point, he opened a 90 store clothing store in Shanghai Zhongshan Park business district - "strawberry shop", specifically for the post-90s boys subdivision customer service, all the clothes are pink and tender, with lovely fashion accessories, guests can independently buy.

The price of a single product ranges from tens to hundreds of dollars.

There are many styles such as cartoon series, tattoo series and so on, all of which cater to the need of emotional purchase after 90's.

"The future consumer shopping is not only to meet the basic needs of life, they need is a reason, if your story is well said, market segmentation precise positioning, let them have the impulse of emotional consumption, there is a market."

Liu Xiaokui said that in the next 10 years, China's retail market will be the market with 90% of the main consumption power. The shopping mall can not be confined to tradition, blindly selling similar goods. Instead, it should pay attention to market segmentation, construct all kinds of theme stores, do emotional marketing, and give a reason for buying after 90. Such retailers are strong in the future market.