Quanzhou Internet Trade Becomes The Leader Of Shoe Enterprise Marketing
In 2010, Quanzhou shoes enterprises have made great efforts in electronic commerce, "Quanzhou shoes and clothing enterprises have launched a test of water e-commerce climax", "40 thousand Quanzhou people are doing business on Alibaba and Taobao online". This year, Quanzhou enterprises take e-commerce. Marketing News reports on roads are frequently seen in major media. Taking the road of network trade has become one of the indispensable means of marketing for many industries in Quanzhou, especially the shoe and clothing industry. It has become the "leader of Quanzhou's Internet trade".
The industrial chain should also be "on" network.
With the continuous development of shoe making industry in Quanzhou, shoe industry
Electronic Commerce
The industry has also grown. Since its launch in 2004, it has been committed to the online trade of shoes industry, whether it is B2B or B2C.
At the same time, in recent years, the Quanzhou government and the Licheng district government have been supporting the e-commerce industry. In October last year, the first online shopping mall in Fujian province was established in Licheng happy street, attracting many merchants to enter.
However, in these websites and shopping malls, reporters found that almost all businesses sell mainly finished shoes, even wholesale, mainly for wholesale sales of finished shoes.
Other categories in the industry chain, such as wholesale and sales of shoe accessories, are rarely seen on the Internet.
"Only selling finished products is not enough, the industrial chain should also be on the" network ". We are going to fill the gap in the shoe industry network marketing, and create a small wholesale e-commerce platform for the shoe industry chain.
Mr. Lin Wenjia, general manager of global shoe net, has reported new news to reporters.
According to the reporter, currently in China
shoes
There is no such precedent in industry network marketing. It may be the first shoe industry in China.
"No electronics, it's hard to do business."
In recent years, Alibaba's small wholesale business has been developing vigorously.
There are many products in every industry, but they are mainly wholesale products.
"For the shoe industry,
Shoe material excipients
Wholesale sales are not seen in Alibaba. "
Mr. Chen, assistant general manager of global shoe net, told reporters.
"In view of the current shoe making industry in Quanzhou, the whole industry chain has already been completed.
Enterprises that can be fed by e-commerce are usually shoe making enterprises that produce finished products.
The development of this small wholesale platform for the footwear industry can enable the entire industry chain, including all manufacturing enterprises involved in footwear manufacturing materials and accessories, to be searched on the Internet. "
He also told reporters that the reason for developing the small wholesale trading platform is to see the demand of many small and medium shoe enterprises in Quanzhou.
In the production base of sports shoes in Quanzhou, shoe enterprises, especially small and medium sized shoe enterprises, have a large number of them. They do not have enough funds and no spare resources, so they can not buy materials in large quantities like big enterprises.
In today's market, small quantities of shoe material wholesale are hard to supply and demand.
The development of global shoe net will be able to attract the attention of this type of buyers.
"At present, there are more than 20 thousand registered members of our business website. As long as we publish the information of supply and demand, we can write the price of products and the volume of wholesale products (such as how many batches), so that we can easily complete the information dissemination of small wholesale."
General manager Lin Wenjia told reporters.
In addition, he also revealed that as an extension of B2B, the small wholesale platform of footwear industry chain will be launched next month and will be formally launched at the end of the year.
E-commerce is mainly business.
No matter what business people do, they can no longer have e-commerce, even if it is just a small button and a small zipper.
Because now, no electronic, it is very difficult to business. "
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