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Gifted Men'S Clothing: The Channel Of "New Era"

2010/8/18 15:36:00 36

Distribution agent system

In the middle of twentieth Century 90 years ago, the whole country was popular.

However, the changing trend of the market, the changing market environment, the increasingly rational consumption behavior, the market strain, management level, market development ability and personnel quality of distributors are facing severe tests.

As a result, many enterprises begin to correctly understand their advantages and disadvantages so as to form effective strategies.

In July 2010, gifted men's men's clothing launched a grand exhibition tour in the country. The exhibition will be held in 17 main cities in Shenyang, Beijing, Ji'nan, Chengdu and Changsha for 2 months.

From the beginning of the first battle of Harbin in July 6th, the activity has now covered six major cities, attracting more than a thousand terminal distributors and customers.

The theme of this exhibition will be "win win and win win". It aims to enhance the retailer's retail management level, enhance market competitiveness and promote brand value through the form of meeting, display theory training, product exhibition, ordering and practical operation.

This move has also attracted the attention of the industry.

The development of the market

Consumer

Consumer behavior has become active, changeable and personalized. These changes make manufacturers feel increasingly difficult to grasp the needs of consumers.

Distributors are at the very end of the supply chain, dealing directly with consumers, in order to grasp the exact change of consumer demand in time.

With the improvement of market maturity and the reduction of profits, it is far from meeting the requirements of brand development merely by increasing the number of distributors.

Therefore, we should actively guide distributors to adjust their traditional business concepts and ways of operation, make independent decisions based on the analysis of consumer information, and actively enhance their retail management level, actively respond to market changes and enhance brand competitiveness.

In view of this, gifted men's men's clothing exhibition at 2010 autumn and winter shows some successful areas and successful agents.

Terminal management

The sharing of the operation level provides a profit model that can be used for reference by the exhibition. It will display the brand, product, channel, terminal and image of the talented person.

Wang Lizhi, a dealer in Liaoning, tells the story of his successful experience in joining the talent for six years.

He joined the gifted scholar in October 2004, starting from the 50 square meter shop, to the opening of the first 160 square meter store, and achieved a turnover of three or four, which gave him a deeper understanding of the significance of opening a large store.

These successful experiences not only attract more franchisees to choose talents, but also guide them to set up the concept of "opening large stores and opening up good stores", and effectively guide distributors to stand out in the face of increasingly rational and open markets, seize the best opportunity and achieve a new leap in the channel.

market environment

With the rapid development of the consumer behavior, the rationalism of the consumer behavior and the flattening of the channels, the mode of exploring new channels will be placed before us.

For distributors, we should change our concepts, optimize services, close to consumers, and effectively enhance the level of retail management, so as to achieve the goal of consistent with the talents, strategic synergy, win win and common prosperity.