Clothing Is Next To E-Commerce: "Cheng" Is Also "Price" And "Price".

What is e-commerce and how can it really be successful? Traditional clothing companies always like to ask such questions to successful e-commerce enterprises, but the answers are different because of their different situations.

How to balance the price and the two?

Price and location

The world is always advancing and the business never stops.

The same is true of e-commerce. Although PPG finally bid farewell to the stage, the myth they created inspired the latecomers.

With the disillusionment of PPG myth, the VANCL following PPG has suddenly become a leader in e-commerce.

VANCL's founder, Chen Chen, commented on PPG. PPG tells us that men's shirts are likely to be successful in e-commerce. They are the forerunners of clothing e-commerce, and they have been so close to success. They seem to be only half a step away from success. PPG is a pity, but no matter how PPG contributes to the clothing industry, it can not be obliterated.

The price played a key role in the success of PPG, but it was also the fuse leading to the failure of PPG finally. How did VANCL take the same position with PPG to see the double-edged sword of price?

"Price is still the most important factor in e-commerce."

Interview with senior vice president of VANCL

Since its establishment in 2007, VANCL, like PPG, has entered the market at low price and the mass consumption route. In just 3 years, it has become one of the top brands of clothing e-commerce in the market share.

In the eyes of these distinguished elders (the VANCL founder team is mostly from excellence), e-commerce is the core of the company, and clothing is just what they choose to use in e-commerce.

Therefore, they use the e-commerce marketing skills to be perfect, and because of this, they quit the clothing e-commerce stage after PPG, quickly replaced the position of PPG, came back from behind to become the leading brand of China's clothing e-commerce.

"Of course, not the cheaper, the better, but also the quality, the sense of fashion and the sense of design.

Good price performance is the key to occupy the market.

When it comes to the relationship between price and market, Ke Linli said so.

VANCL drew on the experience of PPG and seized the essence of clothing, that is quality.

VANCL all products will cooperate with reputable suppliers to ensure the quality of products and quickly solve customer complaints.

Low price and good quality have become an important reason for VANCL's popularity.

Another star enterprise of clothing e-commerce is MASAMASO, which is totally different from VANCL.

Sun Hong, the founder of MASAMASO, came from traditional clothing enterprises. MASAMASO was founded in 2007 as well as VANCL, but it occupied its market share with high price and high-end positioning in e-commerce.

After nearly 3 years of development, VANCL is expected to sell more than 200 million yuan in 2010. It has become the most worthy representative of e-commerce enterprises in the eyes of traditional clothing enterprises.

When it comes to price, Sun Hong said, "the Internet can also sell high-end products.

Of course, compared with offline stores, the price of online sales is still much cheaper.

But it does not mean that e-commerce brand is simply selling, we have been pursuing a brand style of their own, but also insist on their brand positioning.

Facts show that clothing e-commerce is not only able to sell low-priced goods, but also has its own market space like high priced and good quality products.