How Did Wang Weiwei Conquer The World To Be "The Queen Of Wedding Dress"?

However, Wang Weiwei's career map is not confined to the wedding dress.

"She is both a hot fashion designer and a very smart businessman."

The US media commented that her name was embellished on every item, from bedsheets to wedding dresses, from stationery to perfume.

And all this is built on the basis of no professional education. How did Wang Weiwei do it?

From rink to fashion

Wang Weiwei grew up in a wealthy Chinese family in the upper east side of New York.

When she was 7 years old, her father gave her a pair of skates, and skating took all her passion.

She took part in the US figure skating championships in 1968 and 1969 and has always wanted to represent the US team.

Since then, Wang Weiwei has stepped out of the rink and has turned her passion to her second major hobby - fashion.

When she was a child, her mother often took her to Paris for a variety of high fashion conferences, and the nature of her mother's beauty had a great influence on her.

At the age of 19, she moved to Paris with her parents in the fashion capital.

The experience of Paris has completely changed her trajectory.

After graduating from Sarah Lawrence College in Paris, Wang Weiwei found an intern job in Vogue French magazine.

Two years later, Wang Weiwei, a diligent worker, became a senior fashion editor of Vogue. She is the youngest editor in history of the magazine, and it has been 16 years since then.

In 1985, Wang Weiwei was refused to leave Vogue because he applied for the post of editor in chief of Vogue.

Although Wang Weiwei has never been formally dressed in training, but with her inherent fashion sense and many years of editing knowledge, she turned to Ralph Lauren and became a designer of accessories.

Leading a "wedding dress revolution"

Love has become a turning point in changing Wang Weiwei's life.

At the age of 40, Wang Weiwei planned to have a wedding with Arthur Beck. But when he chose the wedding dress, he found out that there was no real wedding dress.

What she wants is simple and elegant, and fashion avant-garde, but nowhere to find.

She decided to design herself, but she did not expect the guests to praise her wedding dress so that she had a strong interest in wedding design.

Wang Weiwei, who runs the smart Oriental blood, realizes that he has found a great business idea.

Supported by his father's $4 million fund, she opened an upscale wedding dress shop in Carlyle Hotel, Madison Avenue, New York in 1990.

"I was very scared at the beginning, because I worked as a design director in Ralph Lauren, and I know how products are designed, produced and sold.

I know that the chance of success is very slim, because it's not just a matter of talent. "

Wang Weiwei said, "this is about timing, customer satisfaction and the ability to attract eyeballs.

I remember when I signed the rental agreement, I was thinking that this is my death warrant.

The original route of Wang Weiwei's wedding dress is the combination of European designer's concise design and some noble collectibles.

Soon, she set up a wedding dress brand with "refined, elegant and tasteful" label, and opened it up in the upper class society. Even Kennedy family members visited her shop.

Since then, her brand has been successful, attracting many Hollywood stars to follow suit.

She designs a wedding dress from a blend of modern and noble, in the fashion industry has led a "wedding revolution", she herself has won the "wedding Queen" reputation.

Today, Wang Weiwei has become the pronoun of high-end bridal gowns. The average price of a dress is between 6000 and 12000 dollars.

Around the world, about ten thousand brides buy Wang Weiwei's wedding dress every year. Her clothing stores are everywhere in New York, London, Toronto and Singapore.

Not just wedding dress designers

Despite the initial success of political stars and Hollywood stars to Wang Weiwei, many observers openly questioned her design talent and insinuate the financial support from her family.

But she did not seem to be troubled by it, and began to explore a broader road.

Wang Weiwei always felt that she should not just be a wedding dress designer. Just as Ralph Lauren began with ties and Chanel (Chanel) began with the logo cardigan jacket, they subsequently expanded their territory.

Wang Weiwei also decided to enter the fashion circle in an all-round way.

First of all, perfume, although its initial perfume smell is not unique in the market, it has been questioned, but its sales volume of perfume has been very good. After that, it began to get involved in ready-made clothes, jewelry, glasses, shoes, tablecloths and high-end stationery.

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Wang Weiwei's most basic recognition for people is high-end, but she also risks the dilution of brands and cooperates with Kohl s of the US chain corporation, selling clothing that is priced at 30~70 dollars, and selling stores in a very ordinary market.

But later sales proved that the decision was correct, which led Wang Weiwei to show different creativity and attract new audiences, but his high-end luxury image was not affected.

The US media summed up Wang Weiwei's success, saying that she aimed at the market blank, one hit.

"In business, women are really different from men.

The hardships and setbacks that enterprises experience and their responsibilities to employees are all considered in the decision-making process.

Wang Weiwei said, "art and commerce are often conflicting concepts.

There must be some compromise because the cutting-edge design is not necessarily bad.

It's very difficult to find a balance. "