Luxury Brands Do Not Fall In The Discount Season

"The price of a Chanel handbag has increased by nearly 20% compared to three months ago, but even so, the classic Chanel255 is still out of stock."

The business woman in Thailand, who had been in the store for more than 40 minutes outside the store, visited the shop for less than ten minutes and then walked out of the shop with a look of disappointment.

Although July and August are often the discount season for fashionable shopping places such as Singapore and Hongkong, this summer, instead of past promotional promotions, the major luxury brands instead increased their prices.

Chanel Shanghai office told our correspondent that the number of classic models in the brand handbag was higher than that in July 1st last year, and the retail price increased by 7%-20%, while most other packages did not fluctuate.

"Many favorite bags not only did not participate in the summer sales promotion, but increased their prices to varying degrees."

Nevertheless, Wen Ren De still bought many "spoils" in the "shopping". She said: "the price of the first tier brand is increasing.

If you don't buy it now, maybe it will be more expensive until the autumn. "

In fact, Chanel is not the only brand to raise prices.

According to the overseas edition of the people's website, the prices of some commodities sold by Gucci in Europe increased by about 4% to 5% in June, and the price rise of Hermes will follow closely.

There are still many people in the industry who believe that after LV raised its price in February this year, some of its products sold in Europe are likely to rise again this summer, though the products sold in China have not yet risen.

Exchange rate is a double-edged sword.

Why do luxury brands choose to increase prices in the discount season? The main reason is the exchange rate.

Improving the price of products can make up for the effect of exchange rate.

In June 5th this year, the euro fell against the US dollar to its lowest level in more than 4 years.

Since the beginning of the year, the euro has fallen by more than 15% against the US dollar.

Although the sales volume of many luxury brands in the first half of 2010 has increased significantly under the influence of the global economic recovery, they still choose to raise the price to compensate for the losses caused by the exchange rate.

For the luxury brands produced in the euro area, the increasingly serious exchange rate issue is a double-edged sword.

"For those American consumers who will go to Europe to participate in the fashion week of Milan and Paris, the price of the euro after the rise of all kinds of fashionable clothing is almost the same as that of the first half of the year.

For them, the actual dollar price of these items has not changed much. "

Gucci's CEO Patrizio di Marco was not long ago.