Sports Shoes, Business Hitchhike, World Cup Winners

The four year world cup has unlimited business opportunities, which has led to the sale of "made in China" products to South Africa, from "buzz", "celebration", mascot, to the LCD TV, the fans' wig, glasses, coloured flags, fluorescent sticks and so on.

Hongxing Erke became the biggest winner.

Hongxing Erke is undoubtedly the biggest beneficiary of the world cup in many enterprises in our province.

After 44 years of farewell to the world cup, the Korean men's football team marched into the World Cup finals in South Africa. The North Korean team's team was sponsored by Hongxing Erke, so Hongxing Erke became the only Chinese professional sport to enter the world cup.

For the harvest of Hongxing Erke, Fujian enterprises have expressed their expectations.

More Fujian shoes and clothing enterprises and live column cooperation, hit the "billboard", such as the strong vote invested 76 million yuan in CCTV advertising, del Hui, Anta, XTEP and other CCTV signed the world cup related advertising resources.

Facing the business opportunities of the world cup, the main color TV set has set up a branch in South Africa, where there are production bases and sales channels.

The brand manager of Xiamen China said that their market share in South Africa now accounts for the fourth place in the world, followed by SONY and Samsung.

In addition to setting up branch offices, some Fujian enterprises sell their products to South Africa. For example, Xiamen bus got many orders from the world cup in South Africa, and achieved a breakthrough in Xiamen bus export to South Africa. From 1 to June, a total of 1400 passenger cars were exported, worth 13 million 500 thousand US dollars, up 2 times and 1.8 times respectively.

Three ways to ride the world cup

Information from Fujian's foreign trade department shows that most enterprises do not directly export to South Africa, and the Fukien Nuggets world cup has three main aspects: first, expand the consumer market based on the domestic market with the help of the world cup; two, the early Fukien who entered South Africa to do business, sell products related to the world cup in South Africa; three, direct export to South Africa.

It is understood that South Africa has the name "African America", which shows South Africa's affluence on the one hand.

Over the past 20 years, the number of Chinese in South Africa has increased from tens of thousands to about 300000. Among them, there are at least tens of thousands of people.

Compared to the low price of fruit in South Africa, the price of living goods is shocking. In China, a shirt of seventy or eighty yuan can be sold to about 300 yuan in South Africa.

The profit of doing business in South Africa is basically 50%.

Someone is aiming at the next World Cup.

Anta has announced that it will replace Adidas as the partner of the Chinese Olympic Committee and become the official clothing provider of the London Olympic Games Chinese delegation.

Some Fujian businessmen have turned their sights on the Brazil World Cup 4 years later.

However, the industry believes that "4 years later the difficulty may be greater than South Africa, because the Brazil customs requires that all goods sent to Brazil must be declared 3 months in advance.

The time is ahead, which means that the difficulty of judgment will be greater. "