Secrets Of Apple'S Success (1)

At 2:30 p.m. on May 26, 2010,

Over the past few years, the development of Apple Corp is just like the launch process of a space rocket - a series of fast, closely ordered explosions and then heading straight into the sky.

Apple Corp itself, its leader and its products have become a cultural lingua franca.

DELL wants to become a Apple Corp in the commercial field. Zipcar also wants to become a Apple Corp in the field of car sharing. Bill Maher, even a drama actor, even said that if the president of Apple Corp is president, the government will provide better services.

How can a company or individual become a "apple in a certain field"? A former employee of the Apple Corp.

1, unconventional

When Apple led the apple team to design the product in 1980s, Stephen Jobs often instructed engineers in the question of "what the notebook should look like."

"Once he saw an unusual kitchen utensil in the department store," Andy Herzfeld said. "Then he asked the designer to design the notebook as the look he saw." another time he asked the designer to design the product as Porsche.

Andy Herzfeld is one of the founding engineers of apple and wrote the book "revolution in Silicon Valley: a great history of the growth of Apple Corp".

Computers look more like sports cars and kitchenware, while Apple Corp followers are just high-end people - those who have bought or will buy Porsche.

Obviously, it's hard for you to attract them only by following the market trend of Silicon Valley, through technical experts or other conventional designs.

The magic of Apple lies in its own research, so as to attract its target customers without exception.

2, overstepping the routine

Technical experts generally believe that the opening of source code is the general trend and embodies the principle of sharing.

Against this background, apple is regarded as somewhat closed.

But in Apple's philosophy, closeness does not conflict with freedom.

"We are doing everything we can to make the user experience the desired effect," Jobs wrote to Ryan Tate in an e-mail.

In the past, Lane criticized apple for prohibiting the use of Flash technology on iPhone and iPad.

"You can disagree with us, but our motives are pure."

"The technology is banned because Apple stores provide too much freedom," Jobs wrote. "You can buy programs that steal personal privacy, you can buy programs to destroy batteries, and you can buy pornographic movies."

Nonetheless, programmers have been complaining that Apple stores are too closed, and they think Apple stores have been authoritarian in designing applications.

The problem is not that it is closed, but that it is exclusive, covert, and frequently changed in rule making.

If Apple Corp can relax pparency, it can avoid most of these disputes.

But fundamentally, apple doesn't care about controversy.

Although criticism continues, Apple stores have achieved great success, and even their opponents have to admit that it is extremely convenient and interesting.