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Women'S Underwear Store

2010/6/14 16:26:00 37

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Entrepreneurship

Women's underwear will become more and more popular in the female market.

Entrepreneurship

Good idea.

Many people know that women earn good money.

Lingerie

As a special commodity with relatively strong privacy, it is also an investment project pursued by investors.

In foreign countries, the average woman buys 4 or 5 underwear a year, and matches them according to different seasons, functions and clothes.

However, the underwear consumption of women in China is far from being subdivided.

But in recent years, domestic women's underwear consumption is also progresses. With the increasing awareness of underwear, modern women not only pay attention to collocation and dress comfort, but also pay more attention to their fashionable styles and internal qualities. Even the sales environment has become a major factor determining their consumption tendency.

The "charm 38" lingerie shop advocates the creation of a clothing paradise for women consumers to easily buy Personal clothes.

The size of the shop is not large, only about 18 square meters, but the signs are very eye-catching.

"38" two words through the art of processing, is made into two graceful figure of the female silhouette, not only explain the business scope of the shop, but also from the side of the underwear of the purchase store will be very good.

The striking signs attract women's attention easily, and they also impress the past pedestrians.

The shops are all famous underwear brands in China, such as "Ttiumph", "Wacoal" and "Sang Fulan".

Franchised brand underwear has many advantages compared with the management of brand underwear.

If the impression left on the consumer is more noble, the price is unified nationwide, and there is no need to worry about the uncompetitive competition between the competitors. In addition, the size of the merchandise is fixed, which is more convenient for the purchaser, and can be bought directly without trying it on.

brand

Underwear companies will also provide a lot of support for underwear stores, including location selection, shop decoration design, shop assistant training, and strong advertising support, all of which provide the best guarantee for sales.

But there are many requirements for brand underwear monopoly. First of all, there must be huge cash flow on hand.

Take Ttiumph as an example, the brand is cash buyout, and there must be enough amount in the account so that the company will match the goods needed in the store.

To open a Ttiumph store, the minimum purchase amount of underwear will reach 150 thousand yuan, plus inventory needs at least 200 thousand yuan of funds.

In order to ensure the sales of underwear, "charm 38" chose a commercial center with a monthly rent of up to 13 thousand and 500 yuan. Although the rent is high, its location is good, and it belongs to the traffic hub area. There are mature residential areas and a large number of floating population.

Soon after the shop opened, some people were willing to rent the shop at the price of 300 thousand yuan a year.

According to insiders, underwear is different from other commodities. To enter this special product area, we must have a basic understanding of its basic knowledge.

In addition to the classification of underwear, the classification of models and the needs of different buyers, we should also pay attention to the seasonal factors of underwear sales.

Generally speaking, spring and summer alternate is the best time for underwear store business. The daily turnover of the store can reach about 5000 yuan, and business is booming on weekends.

Besides, the seasonal factors of underwear sales can not be ignored.

For example, many women like to wear suspenders and other clothes in summer. This requires special underwear. In addition, major holidays are also the climax of underwear sales.

Because there are more women who are married at this time, the most expensive underwear is hot underwear at this time, while the middle and low grade underwear is usually sold well.

Although the underwear business is profitable, it still needs careful consideration to join the brand underwear monopoly.

According to the example of "charm 38", there is no guarantee of 350 thousand yuan or so, and shops are simply unable to operate. This does not include the cost of rent and decoration.