Solving Clothing Style Marketing &Nbsp; Improving Sales Performance Is Most Effective (2)

Two, style updating frequency marketing

We usually see that one way is to set the update frequency of the style based on the previous sales data, which can take full account of the commodity digestibility in a business area.

But it is not enough for sales to break through the original sales performance.

Every customer to a certain customer.

No matter what kind of clothing you are running, you should give full consideration to the strategy of updating the style.

Take a women's clothing as an example. As a result of the flow of funds and the consumption characteristics of target customers, the operator used the main category of windbreaker to upgrade to 10 weekly models, and the scarf can be distributed 20 times a week. This style update frequency not only led to the sale of windbreaker and scarf, but also attracted a lot of unintentional purchases.

Three.

Dynamic marketing is based on the daily sales situation, in the case of replenishment is not in time, through display and collocation, to display the style of the need to promote to the customer.

For example, the new matching of old goods, the planning of the arrival of new goods and so on.

For example, for each season of the day's temperature changes, change display, guide the way of dressing and so on.

Clothing style marketing has many ways to improve the performance and efficiency of the brand, and clothing style marketing is also a marketing method with the lowest cost and the fastest effect.

Every contact with a brand customer will produce different styles of clothing marketing, because each brand's audience is different, and the structure and location of its products are different. So long as the intention is serious, we believe that many brands can do better.