China'S Beef Jerky King Lin Dong'S Road To Riches

"Don't rush to seek East and west to get rich opportunities. In fact, what really makes you rich is around you. In those things that are not very obvious, you usually don't pay much attention to them."

The Beef Jerk tycoon Lin Dong Tao has come to understand his life since he started his business.

Lin Dong, Wenzhou Ruian people, Hangzhou Lusheng Group Chairman, the seventh "Hangzhou ten young talents" and "Hangzhou 54 youth Medal" winner, he founded the company's sales performance for five consecutive years to increase the speed of multiplication, the sales volume has exceeded 320 million yuan this year, the industry is known as "China's beef jerky king".

In 1993, after graduating from Lin Dong University, he asked his family for 300 thousand yuan to prepare for his own business.

In the same year, Lin Dong registered Hangzhou Lusheng Food Co., Ltd.

The first product of Lusheng is Lusheng fruit orange, because the time of production is over the peak season of beverage.

Lin Dong's first business failed.

This failure made Lin Dong learn the truth of organizing production only by fully understanding the market.

After thorough investigation, Lin Dong found that the beef jerky sells well.

A month later, the first batch of Lusheng beef dried noodles were sold out quickly.

But shortly afterwards, he found that his trusted partner had done a "dirty business", which greatly damaged the brand and sales of Lusheng, and Lin Dong decided to give up.

In the summer of second years, Bang Bang ice is very popular.

Because the market is out of stock, if it can be produced, it can be converted into cash in the market.

The cost of a few cents of water and sugar, out of the machine, suddenly became a dollar.

It's just like magic.

In just three months, Lin Dong made a profit of 400 thousand yuan, not only making up the total investment, but also earning a profit of 100 thousand yuan.

All this happened in less than ten months.

400 thousand yuan was a very small number in that year.

At that time, a better house was only fifty thousand or sixty thousand yuan.

The third failure, lost all his family.

However, after only half a year, Lin felt a failure and was a fatal failure.

Lin Dong is going to finish his business to Hungary, but the lease of the plant is still several months away. The rent is 6000 yuan a month, plus water and electricity, and labor. If there is no income of two hundred or three hundred yuan a day, "if the creditor gets away from tables and chairs and smashed the phone, it will be a real bankruptcy."

Before the Spring Festival, Lin Dong began to make beef jerky for the second time.

Picking up the business is purely under pressure.

Because Lin Dong has always felt that the beef jerky business is too low.

At that time, Lin Dong carried 75 kilograms of beef every day, thinking of how to balance his daily income and expenditure.

In 1995, when Lin remitted a sum of 300 thousand yuan, it was a complete ease.

After a year's operation, beef jerky has finished all his debts.

But Lin did not realize that he had found an ideal industry.

It wasn't until five or six years later that Lin learned MBA to have a new understanding of this "low-grade" industry: in all known food industries, including potato chips, instant noodles and melon seeds, they had annual sales of over 3 billion yuan tycoons, while beef jerky did not.

In a giant industry, opportunities are much more natural, and beef jerky is China's traditional snack food.

Over the next few years, Lun Sheng Beef Jerk has made millions of yuan a year in profits, which made Lin Dong, a frustrated setback, quite satisfied.

The situation lasted until 2001, when he completed his master of Business Administration degree in Australia.

After returning, Lin Dong no longer raised big money, but brought back a set of plans - that's part of his graduation thesis. In 2008, Lusheng's sales target was 3 billion yuan.

"Before I only wanted to make big money, but there was no specific plan and implementation steps, it was just a childish idea of young people."

In this plan, enterprises have specific sales targets every month.

According to the plan, sales of Lusheng will reach 320 million yuan by the end of 2005, and the actual sales revenue in 2009 has slightly exceeded.