Domestic Shoe Enterprises Follow The Example Of "Factory Store" Mode

　　眼下，不少国际运动品牌的“工厂店”，迅速在江城“跑马圈地”，它们以便宜、品牌著称，消费者可就近淘到实惠。2004年，李宁第一家“工厂店”落户武汉国际会展中心地下一层。目前，武汉中百仓储珞狮路店、六渡桥库玛品牌服饰交易中心、武昌广埠屯家乐福以及沌口湘隆广场等，都成为“工厂店”的集中地。

Recently, reporters in Zhuankou Xianglong Plaza Nike factory shop saw a short sleeved POLO shirt with a cargo number of 265740-100, the recommended retail price was 348 yuan, the actual price was only 98 yuan, another white T-shirt price was 448 yuan, the selling price was 249 yuan, and the cheapest pair of sports shoes was 149 yuan.

The self run brand is truly the "factory store", which has the ability to rearrange and distribute goods from home and abroad, which is exactly what dealers and agents can not do.

A person in charge of Chen Zhong, a brand in Central China, said that after the Beijing Olympic Games, the sports wind was obviously brakes. Many famous sports products began to shrink, and the area of the new shop was not easy to expand. But the goods in stock need to be spit out in time, so more and more "factory stores" came into being.

In Kuma's Adidas factory shop, the price of clothing and shoes is very low, the lowest is only 90 yuan.

The salesmen say these products are not processed products but are old ones.

Staff members said that factory stores only sell seasonal products.

Nike regards shoes as a counter for 3 months and clothing for two months, that is, the over season goods, and establishes the national total warehouse to collect the surplus products and stores in the factories or the goods on the shelves of large shopping malls.