Shoeshine Champion Yang Gang: Only High End Shoes

The inspiration from shoe shining lady

When Yang Gang graduated from school in 1997, he dreamed of having a good white-collar job all day long.

Before he started his business, he had done two stable jobs. One was a company clerk and the other was the information desk. His salary was only 500 yuan, but it was less than that at the time.

If he hadn't met an old woman that day, maybe his life would continue the same track.

That day, he was shopping with his friends and saw an old woman who was still working at the age of shoeshine.

Yang Gang then asked, "how much can you earn a month, grandma?"

The wife didn't raise her head and said, "a thousand bucks. If you work hard, you can earn more."

It was the mentality of the poor old man who did not expect that his wife's income was twice as high as that of him.

After returning, his mind sprouted an idea to open a shoe shop.

　　高档擦鞋市场是空白

Ever since he had the idea of starting a shop, he had to observe the work pattern of shoeshine people every day whenever he had time to spare. He was the first group to collect the details of the gold (1213, -0.40, -0.03%).

Shoeshine is a comparatively low work in many people's eyes. When parents listened to his idea, their faces were all green. After reading a few years of University, how could they think of doing this?

They said, if friends and relatives ask about his job, how can they tell their parents how to open their mouths?

The girlfriend left him after hearing his thoughts, which made Yang Gang pour cold water on his head.

Reality proves that his idea is not wrong. The cleaning and maintenance of high-grade shoes is a blank at that time. People live well, many people's shoes are not cheap. They are unwilling to give them to those who do not know how to work. This is a big market. Why not dig the first pot of gold from life here?

　　坚决不擦便宜的鞋

Before long, he left his original job and studied at home for a week. He produced a detailed plan of cooperation and marked out some high-grade places to go on the map, and began to look for partners.

At that time, it was difficult for Chengdu people to polish shoes in their minds. The shoemaker only existed in a small restaurant on the street, and there was no connection between the magnificent hotel lobby and shoemaker.

Several times, when I just walked up to the lobby, I was courteous and sent out by the usher. After that, I heard the ridicule of the lady in the hall: "this man wants to be mad, and runs to this nerve?"

Since there were no high-end places willing to cooperate with him, he decided to take another way, starting with his own stall and began to accumulate experience.

At that time, Tai Sheng Nan Road in Chengdu was a famous communication street. Every day people came and went, and many owners gathered together. Yang Gang wanted to capture them and build them into a special customer group.

In March 17, 1998, he sold the pager, and put up a set of shoe polishing tools, standing on the edge of Tai Sheng Nan Road, shouting loudly: "shoeshine, 5 yuan a pair!"

At that time, the people who were watching around were thinking that their ears were wrong. The shoe market on the street was 1 yuan.

Whenever someone asks the price, Yang Gang repeats it very clearly and declares that he will not wear cheap shoes.

Perhaps his sale was very special, and finally attracted a more than 50 year old gentleman, who was also Yang Gang's first guest. He wanted to wipe out the 800 yuan "old man's head" on his feet.

Yang Gang said nothing. After wearing cotton gloves, he set out a row of soft and hard shoes brushes and began to work.

After half an hour, he finished cleaning his shoes. The gentleman looked at the shoes carefully, and then touched 10 yuan and handed it to him: "boy, your work is worth 10 yuan!"

On the first day, the income was 85 yuan, much better than expected.

　　从10元小摊到星级连锁店

The 10 yuan allowed Yang Gang to see the hope of starting a business.

After a while, he continued to search for partners by shoeshine in the street.

Although it was rejected at the beginning, Yang Gang never discouraged.

After a week in a row, the manager of a high-grade teahouse finally agreed to see him.

The manager turned over Yang Gang's plan carelessly and said, "boy, believe me, you are traveling all over Chengdu, and no manager will cooperate with you."

But soon, Yang Gang's high grade shoes in the high-end teahouse were sought after by many wealthy people.

The guests who had enjoyed Yang Gang's service praised him: "I am afraid that my valuable shoes are ruined by the shoemaker on the roadside."

In the first month, Yang Gang made two thousand or three thousand yuan.

Then, more and more high-end sites actively seek cooperation with Yang Gang.

Over the past 6 years, the number of profits has been rising. Yang Gang successfully completed the first 5 year plan: to buy a house in Chengdu.

Then he ran towards the second five year plan of life: expanding the scale of star chains.

It was not long before Yang Gang received calls from Zhejiang, Fujian and Sichuan every day.

Now Yang Gang has become a big boss, but he has always treasured the 10 yuan. "It brings me tremendous confidence and courage."