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PEAK And Jiangsu Satellite TV Reach New Marketing Strategy Cooperation
在厦门举行的匹克2010—2011年冬春新品订货会上，匹克的国际化战略意图依旧“路人皆知”——除了一如既往地与斯坦科维奇洲际篮球赛续约，更与新西兰奥委会、塞尔维亚篮协达成战略合作——这种将多个强势资源顺势“纳入囊中”的操作方式，正是匹克国际化战略一直坚持的多元化思路。
In addition to traditional sports marketing, PEAK's new marketing strategy cooperation with Jiangsu satellite TV also surfaced.
It is understood that in the second half of 2010, PEAK will jointly launch a strong column with Jiangsu satellite TV, "one world famous."
This column will cover the basketball hobby groups in the streets, schools, newspapers, televisions and even the Internet with the PEAK 5V5 Basketball Challenge competition this year. It will show the actual experience and emotional calendar of the Chinese basketball fans' dream struggle in all directions.
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