Spring Clothes Cold And "One Effect"

Economic writing

This year, in many places, people do not seem to feel the breath of spring, so they take off their cotton padded clothes and wear T-shirts.

Encountered "short spring", spring clothes did not usher in sales, then entered the big sales promotion, summer wear directly into the selling season.

The weather is not reliable, which makes businessmen happy.

Businessmen who put the "treasure" on the spring clothes complain this year.

For the most part, most garment companies have designed clothes for six months in advance, and have held orders in autumn, winter or spring and summer. According to the choice of agents or foreign buyers, a large number of garment styles are decided.

However, clothing enterprises and agents do not have sixth senses, nor can they know the foresight. No one can tell what the climate will be after half a year, and they dare not bet on the market situation after six or seven months.

The "seasonal production mode" of enterprises, because of their long production and marketing cycle, forced them to "rely on the weather" and be out of touch with the fast changing market.

Like this year's "cold" spring dress, the warm winter of 2001 also brought the garment manufacturers to a tumble.

In particular, the down - duty manufacturers have put the "treasure" of a year in the winter, resulting in a large backlog of down garments.

In the late autumn of 2002, the manufacturers of every down garment did not dare to rush to work.

Unexpectedly, after entering October, the cold air suddenly arrived in advance.

Bosideng's production workshop has been working overtime day and night, and the large trucks waiting for the goods to wait at the factory gate in the northern provinces are still queuing up.

The economic community has a "one effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of commodities will change dramatically.

In this sense, it is better to keep up with changes in demand when speculating "God's mood".

At present, more enterprises are working hard to change the word "change", changing the extensive and "bet" type primary cargo mode, and embarking on the quick reaction group cargo road.

Some companies have also designed their own climate charts.

For example, the home of Hai Lan is scattered around 3000 stores throughout the country. Every family has to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and send them back to headquarters at work.

In this way, the headquarters has control over the weather around the country, and the specific delivery arrangements for each store are targeted.

For the clothing industry that relies on the weather, how to effectively cope with the temperature change and reduce the inventory rate is a problem that all garment enterprises need to solve at the beginning of designing new products and deploying marketing strategies.