ABC Brand Hits Shanghai Expo Pavilion

As the opening of Shanghai World Expo is drawing near, a "World Expo craze" is emerging in China's children's products industry.

Recently, the ABC brand of Zhejiang start children products Co., Ltd. successfully entered the shopping center of World Expo culture center in Shanghai, opened a store in Baodian Daxiang store to display and sell ABC brand products to guests from all over the world.

The reporter learned that by the end of April, the ABC World Expo store will begin trial operation.

It is reported that the Expo Cultural Center of Shanghai is located at the southeast end of the Expo site. East of the Expo Axis, the overall shape is flying saucer shaped, showing different shapes at different angles and at different times. As one of the most important permanent venues in World Expo, Shanghai, the Expo Cultural Center is a cultural gathering area with integrated performing arts, art shows, fashion entertainment and leisure shopping. During Expo World Expo, the Expo Cultural Center will undertake various large-scale performances and activities to meet the needs of World Expo's large-scale theatrical performances.

In order to better display the brand image of ABC, the company hired senior industry space design team to design ABC Expo store.

The store uses the brand new SI image, concise and bright red and white collocation, fashionable and childlike interest, Expo elements embellishment, comprehensively enhance the image of ABC Expo store, and provide consumers with more comfortable shopping experience.

ABC President Zhou Jian told reporters: in the construction process, we actively respond to the call of "low carbon" in World Expo, and use a lot of environmental protection and energy saving materials to create the "World Expo standard" belonging to the ABC brand, and plan to apply this standard to ABC's newly opened exclusive store and special hall.

The reporter understands, before this period of time is not long, by the China Federation of Commerce and the China National Business Information Center has just released the "2009 China market sales statistics results" ABC children's shoes occupy 9.36% of the market share in the domestic children's shoes market share.

According to the analysis of the industry, as a grand event with 130 million people's traffic and attracting global attention, World Expo is an important window for the world to display Chinese brands. It can open stores in World Expo, and at the same time, it proves that people from all walks of life highly recognize ABC brand.