"Static Trademarks" Become The "Living Wealth" Of Enterprises

One day, we received 3 orders at home and abroad.

In Yueqing Hongqiao Zhejiang Hua Chao Electrical Appliance Co., Ltd., a busy scene.

"Our products have successfully entered supermarkets such as Carrefour, WAL-MART and so on. With China's well-known trademarks, we can also set up counters in supermarkets, and the added value of baby scales has also increased significantly."

Hu Dinghua, chairman of Zhejiang Hua Chao, who has tasted the sweetness of trademark creation, has been pleased with the fact that in his company, "static trademarks" have become the "living wealth" of enterprises.

Since 1991, the brand name of Yueqing has been established, and it has become China's weighing instrument in September 2007.

The only well-known trademark in China, the road of "Hua Chao" is the embodiment of the achievements made by the Yueqing industrial and commercial department in carrying out the trademark brand construction.

As early as in 2005, with the help of industry and Commerce Department, "Hua Chao" assessed its value through intangible assets, and its trademark brand value was 51 million 740 thousand yuan.

In the following year, Hua Chao registered its net assets with its discount value of 70%, which ensured the scheduled start of new projects in Shanghai.

Hua Chao continues to grow bigger and stronger. At present, there are 27 patented products developed by ourselves, and the output value reached 110 million yuan last year.

This year, Hu Dinghua is planning to upgrade the company to a non regional enterprise. In this case, the registered capital of the company will increase from 15 million yuan to 50 million yuan. In today's "economic cold winter", increasing such a large amount of registered capital will undoubtedly make the capital flow of enterprises more nervous.

At this time, he learned that the business sector in Yueqing helped enterprises break away from difficulties and led enterprises to pform and upgrade, and supported enterprises to increase their registered capital by means of non monetary assets such as provident fund, undistributed profits, dividends payable and intellectual property rights.

As long as the company increases its registered capital, the monetary contribution is no less than the minimum limit of statutory 30%, and the proportion of non monetary contribution in the newly registered capital can be unlimited.

Intellectual property rights such as trademarks can also become registered capital, which has given the "Hua Chao" a reassurance, and is actively organizing the corporate trademark to be re evaluated.

It is understood that Yueqing's industry and commerce departments actively implement the "trademark brand building" action.

We will comprehensively carry out the declaration of international registered trademarks, trademarks of agricultural products, service trademarks and cultural resources, and deepen the brand strong market.

Strong town, brand strong base series projects, increase the registered collective trademark and certification trademark guidance.

We should explore new ways of Brand Forum and assign brand instructors to enterprises, strengthen the administrative guidance of licensing, licensing, licensing and licensing, improve the brand operation ability of enterprises, promote the internationalization of brand names, establish the registered trademarks of foreign trade related trademarks, guide key enterprises and export-oriented enterprises to speed up the international registration of trademarks, improve and bring into play the role of trademark trading platform, further revitalize the idle trademark resources, and make more "static" trademarks become the "living" wealth of the enterprises they need.

It is reported that three registered trademarks of "Yaohua", "Ke Du" and "Zhen Hong" have passed the evaluation of trademark intangible assets by the open market price of 185 million 600 thousand yuan, 123 million 380 thousand yuan, and 80 million 900 thousand yuan respectively. The intangible assets have been revitalized and pformed into tangible assets, and the pformation from "brand input" to "brand output" has been realized.

The city's "Hongbao", "little guy", "Wan Kong", "Min Yang", "Fang Da", "Jin Long" and other 6 enterprises have also put forward the assessment application of trademark brand intangible assets.

Transform technology into productivity and pform it into market competitiveness.

It is understood that up to now, Yueqing has 45 well-known trademarks in China, 12 famous brand products in China, 44 famous trademarks in Zhejiang, 25 famous brand products in Zhejiang, 41 famous trademarks in Wenzhou, 118 registered trademarks involving foreign trade, and 12459 registered trademarks. It has become one of the most famous counties in the country.

At the same time, it has won 11 national brand industry brands, such as China's capital of electrical appliances and China's electronic component industry base.

Among them, Liushi town is also known as "Zhejiang brand strong town".