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Marketing Workplace: Four "Fatalism"

2008/11/14 13:28:00 41878

What is fatalism?

Fatalism is a world view which has long existed. It originated from Mesopotamia, Egypt and so on.

The most important theory of fatalism is that there are some determinant in the fate of many mysterious changes of human beings. These can also be called the determinant of the rule of necessity, which is the basic force of all the laws of the world.

Marketing job is to eat youth, passion rice, quotes rice, wisdom rice.

Youth is perishable; passion can never be high; market is constantly changing; wisdom is also lost in the day.

Sooner or later, the marketing people quit the workplace, and the running that seems to have no end is actually the end.

And when this end is coming, it is the fate that marketers are faced with.

Looking at the 70 million marketing people in China, there is no marriage with the enterprise itself.

No matter how brilliant the marketing road has been in Tengda, or how much value it has created for the enterprise, it will eventually run out of the following fatality, but only the different ways of choosing their destination.

　　一、老板：以自身资源为基础另起炉灶。因为营销人每天的工作，其实就是老板的工作，将产品赋予更多的价值营销出去，而这就给了许多营销人另起炉灶的机会，特别是一线的营销人员，其每天接触的是那些所谓的老板，每天接受着创业的熏陶，所以选择了另起炉灶创业，不管是大买卖还是小生意，无非都成为许多营销人的一个不错的归宿，但这种归宿也要面临着创业不归路的风险！

　　二、半个老板：以股份形式介入企业经营。因为营销人，拥有的财富主要有两个方面：知本（主要是无形资本）、资源；所缺也有三个方面：资本（有形资本）、平台、产品。由于前者不脱离后者而独立存在，无形资本要与有形资本相结合，成功的运作模式要与一定的企业平台相结合，良好的客户资源要与一定的产品相结合。所以很多营销人最终放弃创业心态，而以股份形式介入企业经营，这也是许许多多营销人归宿的最高境界！

　　三、老师：只教习不打仗。营销人选择这种归宿，近几年呈现的比较多，因为现今各行各业都走向了营销竞争时代，日新月异的竞争环境，迫使很多企业都在寻求突破，而这种环境下，就造就了一批成功营销人走向了营销教练的岗位。他们通过多年的营销实战经验，以及营销工作中的总结，形成了自己的一套营销思路及体系，而这些思路与体系，不仅成为一些成长性企业的发展源泉，同时，也为部分营销人找到新归宿！

　　四、告老还乡：功成身退。营销界有一句行话。叫“营销人吃得比猪还差，睡得比猫还晚，起得比鸡还早，做的比牛还多等等”。这席话都是体现营销岗位的艰辛程度。而这种艰辛程度让很多营销人，在获取了价值回报时，同时，也让他们牺牲了身体为代价。为此，部分营销人在凝聚财富后，选择了另外一种生活方式，告老还乡，功成身退。因为多年来，在营销职场拼搏，使自己身心疲惫，特别营销人员，每天面临着营销数字的压力，每天过着“夜总会（要不就是每天夜晚开会，要不就是一到夜晚KTV）”的生活方式，压得喘不过气来。所以部分营销人选择这种归宿，就是要找回自我。

To sum up, there are no four points in the marketing career, there are no right or wrong points. Every choice has its reasons, but there is no sufficient reason for it.

What is the development of future marketing people?

It may be a qualitative change from a "professional manager" to a "career manager", but it is easier said than done. This requires the equal dialogue between the boss and the marketing manager, mutual trust, tolerance and co construction. I believe every marketer will regard his career as a career.

Although many marketers are gloomy, many bosses are right and wrong, adding a bit of weight and complexity to this topic, but they also guide our marketing career, and at the same time, put forward higher requirements for bosses and marketers.