Home Textile Factory Price Moves Consumers

The display of environment-friendly and energy-saving building materials, boutique cabinets, sanitary wares, classical and antique furniture, etc. gives household consumers a rare opportunity for centralized procurement. And large discounts such as "full discount", "free purchase" and "ex factory price" are more attractive to consumers.

Yesterday, the venue was full of people, and "professional consumers" with pens, calipers, cameras or decoration purchase lists brought in on-site orders. At the same time, the intensive passenger flow also provides an excellent stage for exhibitors to promote new products.

Factory price concessions attract consumers

At the entrance of Hall 1, the "Shopping Guide" compiled and printed by the Family Expo Organizing Committee has become a hot item. The reporter saw in the exhibition hall that many consumers were looking for things to buy with "guides".

The profit margin on the spot also really impressed consumers. "Haomeijia" launched multiple discounts for the Family Expo, including a discount of 1% for design fees, a discount of 2% for management fees, and a discount of 8% for labor costs; "Xingyang Home" will issue consumption vouchers to consumers at the exhibition, and purchase of home textile products can be worth 45% of cash; "Emeko" has launched a limited number of bathroom products during the Home Expo; Many first-line brands in the market, such as the Imperial Court, Sakura, Top 100, and Fangtai, have also launched a variety of preferential packages, such as direct gift, reduced full amount, and preferential advance deposit.

A relevant person from Oupai Ningbo Branch told the reporter that among the hundred million yuan of "Torch Plan" launched by Oupai in response to the global financial crisis, Ningbo consumers will enjoy a discount of five million yuan, with a margin of up to 30%. This is the largest discount in all previous home expo attended by Oupai Cupboard.

"When we were recruiting for exhibitions, we found that the participation enthusiasm of manufacturers was particularly high this year, accounting for nearly half of the number of exhibitors." The relevant people from the organizing committee said that due to the impact of the financial crisis, some manufacturers' goods were overstocked, and the Fair was regarded as a good opportunity to reduce their inventory. Therefore, many manufacturers come with incentives that almost reach the ex factory price level, which is rare in previous years.

New products seize the market

"The display screen on this range hood can be used as a 'small TV'. After you turn on the display screen, you can choose to play what you want to see, such as watching the cooking program while learning to do, or watching movies and listening to music to make cooking a happy thing." Yesterday, at the Oulin Exhibition Hall in Hall 3, with the on-site demonstration of staff, The new range hood product named "A15 Yuedong" has made a big splash, attracting not only professional merchants but also ordinary consumers.

"The new range hood we are introducing this time has a USB interface, a LCD screen, and a built-in audio system. Consumers can download various movies, songs or programs on the Internet to cook and entertain at the same time." Ou Lin said, "Home Expo is a good display platform. There are not only a large number of terminal consumers, but also many professional customers. These new products were well received at the exhibition, which makes us confident about their future market performance."

When the reporter interviewed in the exhibition hall, he found that the Targeted Family Expo had concentrated a large number of visitors in a short period of time. Many exhibitors brought their new products and designs to the scene. On the one hand, they showed their R&D strength, on the other hand, they hoped to collect market feedback information and make adjustments to future design R&D to adapt to the market. This also makes the Home Expo a big stage to show the latest development achievements of the household industry.

Editor in charge: Du Jun