"Made In China" Spreads The Advanced Garment Market.

According to the clothing industry, "I am more willing to call it" Italian made "than" made in Italy ".

Among them, the human factor is the most important factor.

In March 29th this year, "ITAT. 2008 China Fashion Forum", Italy ambassador to China Ricca Rdo Sessa (Xie Sa) proudly declared.

However, not all "made in Italy" are "made in Italy".

Pursuing profits is the nature of enterprises and the obligations of enterprises.

Without profit, any industry is difficult to continue, let alone development.

However, how to perform this obligation under the law is not only a reflection of the needs of Italy's enterprises today, but also for the Chinese clothing industry.

In the W1 Hall of CHIC2008, there is a very prominent area separated by cardboard. The cardboard reads: the Italy Pavilion.

Two security guards dutifully stayed at the door, and only professional spectators who had submitted business cards were allowed to enter the exhibition area.

So far, the Italy National Pavilion has been linked to CHIC for sixth years.

The Italy exhibition area on CHIC2008 is one of the largest foreign exhibition groups in the exhibition. More than 30 enterprises are mainly concentrated on men's wear, women's wear and accessories brand.

Football, Renaissance, Venice mask carnival, Ferrari, pizza...

These are the pride of Italy. Of course, there are Italy fashion fashions supported by Armani, Ermenegildo Zegna, Canali, Prada and Versace.

According to the sample survey conducted by Luxury Institute in 2007, among the top ten top men's brands in the world, the Italy brand accounted for the top 8 seats.

The formation and evolution of Italian style

"The Italy tailor tried to cover up the defects of the wearer, trying to make men look slimmer, more graceful and taller, to make up for the mistakes God made."

This is exaggerated, but it also points out the key to Italy's clothing based on the world.

After all, the golden word of "Made in Italy" is "who knows no one in the world".

The "Made in Italy" seal for fashion shows that it is different from the experimental fashion of French fashion, and is also different from the pure commercial nature of American fashion. It should have superb production technology, excellent workmanship and novelty fabrics, and relatively simple and practical design.

In fact, it is hard for the "Italian style" statue to be widely praised in the fashion industry.

If the mission of Milan fashion week still stays in the "protection and cooperation of Italy and the fashion image of Italy", the "Italy fashion" itself has already broken through its narrow national identity.

There was no fashion industry in Italy before World War II.

Although Italy's handicraft industry is very developed, both tailors, goldsmiths and cobbler are known overseas. This is the "talent" made by Italy.

In 1910, Ermenegildo Zegna founded the textile school. After 20 years, it started the textile factory, making Italy an invincible position in "textile technology".

However, the lack of creativity has been a hard nut to crack in Italy's fashion industry.

Women are keen on French clothing, while men are looking for tailors with backgrounds of British Savile Raw apprentices.

At that time, the Italians were sarcastic: "if a woman in Italy wants to reach a noble summit, she must go over the Alps (France) or across the Atlantic."

From this point of view, "nationalism" is no less than an excellent weapon for rapid development.

In order to create "Italian style", the Italy government can get the financial and publicity support of the government as long as the designer can get original design.

Milan fashion Zhou Zheng came into being so as to display the style of Italy fashion collectively.

However, the men's wear in Italy finally came to the end of 1980, and it was the moment when they could join forces with France, Britain and the United States.

The movie "American dancer" is released. The Richard Gere plays a dancer who lovingly lays them on the bed in the face of a wardrobe Armani costume.

After being ready, he put a beautiful pose in front of the mirror.

This movie not only achieves Richard Gere, but also achieves Giorgio Armani.

In the age of designer stardom, there is always no shortage of Italians.

Whether Armani is concise and capable, the luxurious luxury of Versace, the leisure and elegant taste of Dolce & Gabbana, or the slightly intellectual temperament of Prada, all of them have enriched the connotation of Italy men's clothing on the basis of quality.

Counting the most proud men's wear in Italy, we can find a "Italian style" characterized by the combination of leisure, advanced fabrics and exquisite workmanship. It has become increasingly unclear. Italians are flashing from leather products, tailored suits, men's clothing, garments, accessories, shoes and so on.

The Italians have gone deeper into the world's clothing category. The French pride Yves Saint Laurent is now hosted by Italians, and behind the success of Tom Ford and Thom Browne, there are great Italy tailors' support.

And the proud brand of Italy is also constantly introducing international design power. Where can we get "authentic"?

The fashion week in Milan is also like Paris, accepting a "non Italian style" designer with a broader mind.

Perhaps in Paris, the world's most avant-garde men's clothing is still showing, and Italy has become the most quality, most introverted and low-key men's clothing base.

"Made in Italy" and "made in Italy"

At the beginning of the article, the ambassador of Italy to China, Mr. Sessa, proudly declared this year's China clothing forum that the world-famous "Italy made" should be called "Italian manufacture".

However, there will also be some dissonance in the global "Italy manufacturing".

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