Kangnai: Small Shoemaker Creates China Shoe King

"So far, Kangnai has more than 2500 stores in China."

Zheng Xiukang, an interview with reporters, said that at present, Kangnai has more than 100 exclusive stores (cabinets) overseas, and Kangnai plans to open more than 1000 stores overseas in 11th Five-Year.

Who can think of the Chinese shoe king now, more than 20 years ago, because of the simple survival reason of raising a family, Zheng Xiukang began his own shoe making way in the 8 square meter rented house.

33 year old instructors quietly learn to make shoes. The first pair of shoes sells for more than 2 yuan. "In 1970s, the national economy is quite difficult. My family is also in great difficulties. My wife is not in good health, and there are two children in the family." talking about the original intention of making shoes, Zheng Xiukang told reporters that in 1978, the spirit of the party in the third Plenary Session of the 11th CPC Central Committee awakened the people of Wenzhou, and also made him reexamine life and consider how to change the current situation of poverty.

"At that time, I decided to make consumer goods, either to make a sofa or to make shoes, and finally to choose shoes, because the houses at home were too small, and a small family crowded in only 8 square meters of room, and even a sofa could not be put down." I recall that I had been 33 years old. I said, "6 years old," the teacher shook her head and said, "don't learn. I only recruit fifteen six year old apprentices. It's very difficult to learn, and at least 3 years to go to school." Zheng Xiukang said.

"I have to raise a family's life, teach me, I can do it!"

Zheng Xiukang's sincerity finally moved the master, because at that time he was still working in the factory, and Zheng Xiukang could only learn to make shoes by steals.

With more than ten years' experience as a mechanic, only 40 days later, Zheng Xiukang made his first pair of leather shoes.

In the next few days, Zheng Xiukang made several pairs of shoes on the same night. When the National Day was sold to the shoe store, the shoe store owner looked at his shoes and told Zheng Xiukang: the shoes for others were 14 yuan, and your shoes were 16 yuan.

Zheng Xiukang's explanation is: I learn mechanical origin, and the most important thing is to attach importance to technical standards, such as the thickness of leather, the distance between nails and stitches of each part, and the other shoe makers rely on visual inspection. But I measure them with calipers. The same is 39 yards of shoes, even though they are hand made, but they are absolutely the same. What's more, the shoes produced are comfortable and comfortable to wear.

The news of Zheng Xiukang's shoes, which was quickly spread to the ears of the factory leaders, was worried about brain drain. Zheng Xiukang, who was already a deputy factory director, asked for a talk, and promised to distribute rooms and other favorable conditions. Zheng Xiukang did not dare to admit that he had to say, "it's my wife doing nothing at home, not what I did."

This is what Zheng Xiukang said, but now he can do a sum of money. He can do three pairs a day, and earn at least three times more than a month. If he resigns, he will earn more, and the life of his daughter-in-law will be better.

In the end, Zheng Xiukang made a formal resignation to the unit, and became a shoemaker in the sea.

"The hardest part is to have no field, no money," recalled Zheng Xiukang, who is now in a difficult position. Now, he said, "thank you very much for your wife. The house of 8 square meters has become a workshop. The wife will take all the articles from her husband. The most rare 5 pieces of wool and watches are sold at half price.

"When she was very stressed, the mother could not understand that her daughter was only four years old, and her youngest son was still in a baby's clothes." Zheng Xiukang said that the daughter-in-law had eaten a lot of hardships, and she gave her a whole heart to make shoes. The child was handed over to her. When there was no running water, she went to the river to wash clothes and cook, worried that she would stay at home and affect my work.

In 1985, one morning in 1985, Zheng Xiukang learned of the news that the state policy allowed the self-employed to run factories. In the afternoon, he went to register Hongsheng leather shoes factory and registered Hongsheng trademark. Hongsheng leather shoes soon entered the big cities such as Hangzhou and Shanghai.

In the two year of the shortage of funds, the landlords had not borrowed money for 500 yuan. After second years of being a self-employed businessman, Zheng Xiukang took an apprentice. The market demand was large, but there was no capital to expand the scale, and the relatives in the family were also very poor.

So Zheng Xiukang decided to borrow money from the landlord. The landlady who was sick in bed saw Zheng Xiukang's shoes and gave him 500 yuan.

When he got the money, Zheng Xiukang went home and passed the door of the landlord. He heard that the landlord's daughter and her mother were quarrelling: "how can you lend him money? There's no need to borrow a loan. This is your father's pension. He has two children, and his wife is not in good health. He can't make leather shoes. What can he give us?"

"I was growing up watching Xiu Kang. I was honest and honest. This kid is promising. He will make it."

The old woman's words sent a big boy to tears on the spot. Later, Zheng Xiukang quickly returned 500 yuan to the old woman. At the same time, she made up her mind that she must make her own career and not lend money to her aunt.

After Zheng Xiukang burned Wenzhou shoes, he began to manufacture leather shoes mechanically, but the production line was about 1000000 yuan. The original funds accumulated by manual workshop were very limited.

At this time, friends and family have extended their help to Zheng Xiukang. They have no cash, they have handed their home property and land deed to Zheng Xiukang.

Zheng Xiukang has told reporters that he has made a smooth loan from the bank by 500 thousand, making it the first successful mechanized production of Wenzhou's footwear industry.

Zheng Xiukang told reporters that with the help of this money, Kangnai shoes began to puzzle out the reputation of Wenzhou shoes, which has always been cheap.

As Zheng Xiukang's daughter, as Zheng Xiukang's daughter, Mr. Riley, who is the head of marketing vice president of Kangnai group, told reporters, "but my father is very important to our education. Listen to my mother, when he just learned to walk, his father taught himself to dance, his father sang and jumped with his eyes, and then he knew that I love Beijing Tiananmen in Beijing."

After the children grew up, the child's education problem Zheng Xiukang still did not relax, after graduating from Tianjin finance and Economics College, she went on to the Changjiang business college to study EMBA.

After her son graduated from high school, Zheng Xiukang sent him to University of Leicester in England to study leather design, production and business management. He worked in England for three years. Now Zheng Laiyi, who can speak fluent English, is now employed as vice president of Kangnai group, and is responsible for the construction of the enterprise system.

On August 28th 2004, Premier Wen Jiabao of the State Council came to the Kangnai Industrial Park accompanied by Zhejiang provincial Party Secretary, who was under the guidance of equality.

Zheng Laiyi recalled what he said when he interviewed reporters two years ago. "At that time, Premier Wen found a few pictures of Kangnai participating in the Olympic Games on the publicity window of a workshop, and asked with pleasure," when you went to Athens to cheer for Chinese athletes, did you see Samaranch?

After reporting to the premier, Premier Wen patted me on the shoulder and said, "you did a good job!"

Premier Wen is going to leave Kangnai group and shake hands with the leaders of the group. When he shook hands with Zheng Laiyi, Zhou Jinmiao, deputy general manager standing next to him, told Premier Wen: Zheng Laiyi is Zheng Xiukang's son and graduated from University of Leicester.

Zheng Xiukang also proudly introduced to the premier that his son and daughter are now their own right-hand men, and the issue of training successors in Kangnai has already been put on the agenda.

Zheng Xiukang told reporters that the group's request for successors is to develop the Kangnai national enterprise with the spirit of Zhejiang merchants and start the Kangnai brand in the international market.

Li Jiacheng is 80 years old and still works. Zheng Xiukang smiles and says, "I am younger than him, and more than one person will have more strength."

What do you think is the best happiness for Proust?

He has a job that he is satisfied with.

What kind of talent do you most want to possess?

The management ability of the company is consistent with the chairman and CEO.

What are you most afraid of?

I want to do something I don't want to do.

What is your current state of mind?

The mood is very good, because career and life have been well integrated.

Who do you admire most when you are alive?

Li Jiacheng.

Mr. Li is also a poor family. Through his own hard work and wisdom, he has achieved his extraordinary career.

Moreover, he is very active at eighty and has a strong sense of social responsibility.

If you can choose, what do you hope to reproduce?

Read more books.

What's your favorite trip?

1989 went to Italy for the first time.

What do you hate most about others?

To deceive.

What are your most extravagant things?

There is a Bentley car worth about 3000000, but I usually don't sit there myself.

Only when there is a VIP, will this car be used.

Because sometimes a brand needs some ostentation and extravagance.

What do you think is the worst pain?

I feel wronged.

What is the most striking feature of yourself?

Wisdom, diligence and kindness.

What qualities do you like most about men?

He is brave and decisive.

What qualities do you like most about women?

It is exquisite and tough.

What is the most painful thing about you?

He lost his mother not long ago.

Mother used her intelligence and ability to raise and educate five of our sisters and sisters. She is my best teacher.

What do you value most about friends?

Loyal, honest and honest.

What is your favorite person or thing in your life?

The most favorite thing in my life is thinking.

If I hadn't thought about it, I wouldn't have been able to change my own destiny and not do what I could to name Wenzhou shoes.

When is your happiest moment in your life?

When Kangnai becomes a world-class brand,

What is your motto?

The first is that people should have the endurance and the speed of running at the same time; two, they are not afraid of distance when they are in the right direction.

What do you regret the most?

Because of busy work, she seldom visited her when her mother was seriously ill.

Now I want to make up for it, but it's too late.

Xu Qiyun, editor in chief: