Miao Embroidery In Shibadong Village, Xiangxi, "Shocked By Electric Shock" Going To Sea

Miao embroidery in the mountains of western Hunan is a national intangible cultural heritage. On November 1, under the supervision of Changsha Customs, Xiangxi Zhiying Cross border E-Commerce Co., Ltd., located in Shibadong Village, Xiangxi, shipped 10 cross-border e-commerce orders to Kenya, including Miao embroidery briefcases, Miao embroidery notebooks, etc. This is the first time that Xiangxi Miao embroidery has been exported to Africa through cross-border e-commerce B2C.

Since October, Changsha Customs has actively promoted the Miao embroidery enterprises in Shibadong Village to carry out cross-border e-commerce export overseas warehouse business. In this mode, the company's products can be delivered to the overseas warehouse of the destination country first, and then directly delivered by the warehouse after the foreign consumers place orders, which is more efficient and conducive to enhancing competitiveness and expanding export scale.

Ma Zhiyin, the person in charge of the company, said that in recent years, the company has actively developed sales channels in North America and Africa, and cross-border e-commerce retail exports to Africa, overseas warehouse exports and other new businesses have been launched, helping Miao embroidery, a cultural product with national characteristics, better go to the international market.

Changsha Customs introduced the work plan for promoting cross-border e-commerce export in Shibadong Village (Xiangxi), sorted out the products with cross-border e-commerce export potential, their production capacity, output value, etc., formed a product information database, and selected key enterprises to try first. At present, in addition to Miao Embroidery, 18 holes gold tea and other specialty products have also been exported.

(Source: General Administration of Customs)