The Traditional Textile Machinery Industry In Jiangsu Has Achieved Positive Growth

Brand leadership and innovation

The traditional textile machinery industry in Jiangsu has achieved positive growth

The traditional industry is a competitive industry in Jiangsu, which is the "basic plate" and "home base" of Jiangsu economy. Since this year, Jiangsu textile machinery industry has adhered to brand leadership, innovatively developed digital transformation, achieved positive growth, and made positive contributions to economic development and employment absorption.

In the Bosiden intelligent production factory located in Changshu, the automatic cutting area, intelligent filling area and other sectors have a clear division of labor. One piece of down jacket will be delivered to the UK, and will be displayed in Bosiden's boutique in New Bond Street, central business district of London. In recent years, Bosiden has been practicing hard "internal skills", deeply integrating the new generation of digital technology and the traditional business model of down jacket, enabling product innovation with digital quality management, changing the retail model, and making efforts in digital and intelligent management to achieve the full link collaboration of consumer centered digital "research, production, supply and marketing services". The enterprise was selected as one of the first batch of "digital pilot" enterprises in China, built a national intelligent manufacturing demonstration factory, and recently became one of the first batch of 5G factories in China. In Bosiden Intelligent Factory, the information fed back from the global sales channels to the system every day automatically generates production orders, changing the long-standing contradiction between high inventory and insufficient supply in the clothing industry. Adhering to the dual wheel drive of brand leadership and digital transformation, Bosiden, whose sales have ranked first in the country for 28 consecutive years, has appeared in three major international fashion weeks in New York, Milan and London for three consecutive years, vigorously launched its own brand exports, and moved from "Chinese famous brand" to "world famous brand".

Gao Dekang, Chairman of the Board of Directors of Bosiden Group, said: "In the international market, we have increased the expansion of our own brand exports and explored cross-border e-commerce and other sales models. We have also increased the international promotion of our brands, strengthened the integration of international high potential resources and brand internationalization. In the domestic market, we have led consumer demand with innovative products, scientific and technological functions, and fashion design, to achieve from the global leadership of the scale of down jackets to the comprehensive competitiveness of brands "

In recent years, international trade disputes, insufficient market demand and other factors have hit the textile and clothing industry hard. Many textile and clothing enterprises in Jiangsu, like Bosiden, rely on solid internal strength to create brands, reduce costs and expand the market. This year, they have not only achieved positive growth, but also increased their share in the country by 3.7 percentage points to 21.5% compared with the end of last year, showing strong development resilience.

Traditional industries such as textile, machinery and light industry have created 60% of the province's industrial operating income, 50% of the profits and 70% of the employment. They are not only the basic platform for Jiangsu's economic development, but also fertile ground for new industries, new technologies and new driving forces. At Jiangsu Lixing General Steel Ball Co., Ltd., located in Rugao, the core component of high-speed rail bearings, "high-speed rail rollers", is being rolled off the production line in batches. In the past, China was constrained by the traditional heat treatment technology, and the surface hardness of the bearing rollers produced could not meet the requirement of rotating speed of more than 5000 cycles per minute, and the service life could not exceed 3.5 million kilometers. The research and development team of Lixing cooperated with the Chinese Academy of Sciences to complete the technical breakthrough of "special alloy steel for ultra high-speed railway heavy load bearing roller", and the heat treatment index reached the international leading level, It has improved the autonomy and safety of China's high-speed rail industry chain.

Ping Gubo, Deputy Director of Technology Department of Jiangsu Lixing General Steel Ball Co., Ltd., said: "The traditional industry is not a sunset industry. Only sunset technology, adhering to innovation, will not be eliminated. Powerstar aims at the new trends and new technologies of the industry development, invests more than 4% of its annual sales revenue in new product research and development and equipment update, solves the" bottlenecks "and" difficulties "in the industrial chain, and transforms from the original ordinary metal processing enterprises to high-tech enterprises."

High end textile, engineering machinery, marine engineering platform and other industries born out of traditional industries are among the 16 emerging industrial clusters that Jiangsu focuses on developing, and they are still the most competitive industries "Made in Jiangsu" exported overseas. With years of adherence to industry, many traditional industries in Jiangsu have changed from "old brands" to "trumps" in the process of constantly improving the industrial chain led by innovation, and become an indispensable link in the supply chain of China's and even the world's industrial chain.

(Source: Jiangsu Provincial Radio and TV Station)