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Basha Design Award · 2023 Milan International Parallel Exhibition: Look At China'S New Consumption Leading The Future Lifestyle

2023/10/10 15:00:00 10

Basha Design Appreciates Milan Exhibition "Home of the Future"

　　 Present the dialogue between Chinese new consumer design and international fashion during Fashion Week

　　 During the 2023 Fashion Week, the global design culture IP "BaZAAR Design Awards" of "Fashion Bazaar" held the "Home of the Future - Bazaar Design Awards - 2023 Milan International Parallel Exhibition" from September 20 to 24 in the Milan Santa Teresa Image Gallery. Fashion Basha, together with its chief partners, Diaoyin Mall Aokang, Septwolves, Ailaiyi, Yaya and Govan, jointly presented the customized exhibition area and Diaoyin Mall's new fashion show in autumn and winter of 2023, together with industry partners OPPO, Avita and Jicheng × Chuxiong Yi Embroidery and Yuanwang Technology together brought Chinese fashion, smart manufacturing and culture to Milan. International design and lifestyle brands Max Mara, Poltrona Frau and Oriental cosmetics brand Huaxizi also joined the exhibition, presenting the first dialogue between Chinese new consumer design and international fashion. As the first new consumer design unit from China held during the Fashion Week, "Future Home" also presented multiple cross-border activities such as the night of Pasha Milan, the theme summit, and the experience of Chinese traditional culture.

　　 The future of living and living is a common concern of global consumers, and also a problem that global brands are solving through innovative design. These innovative proposals will be presented through the "Future Home" of the "Basha Design Award" airborne in Milan in 2023. In this parallel exhibition, visitors can enter the exhibition hall to visit, experience and interact in the "Home of the Future". With "design" as the medium, it will create a new cross cutting design culture event of fashion and design, technology and art, culture and experience during the Fashion Week.

　　 Four cross-border exhibition areas

　　 Show China's new consumer design style

　　 Showing fashion, beauty and sustainability is the core concept of "designing for a better life" advocated by "Basha Design Award". "Home of the Future" exhibition includes four areas, namely "Treasure Pavilion", "Fitting Room", "Innovation Room" and "Reception Hall", and shows more than 10 Chinese brands of avant-garde fashion.

　　 In the "Treasure Pavilion" exhibition area, the OPPO Find N3 Flip folding screen mobile phone flashed out, and China Smart Manufacturing created a fashionable and advanced style, showing the oriental design to the world. The exhibition area also displays the fashionable mobile phone shell co branded by OPPO and Chinese designer brands XU ZHI, MING MA, and HEFANG, which combines the beauty of nature and art with the pioneering force of folding technology, and demonstrates the meaning of "opening and closing, showing the best".

　　 The "fitting room" exhibition area is a customized exhibition area jointly presented by the "Basha Design Appreciation" and the five major Chinese clothing brands in the Diaoyin Mall. With the oriental concept, it shapes the art of future pioneers, opens a new experience of oriental aesthetics and fashion design, and creates a new product release site of "Oriental Wonderland".

　　 Inspired by Wang Ximeng, the painter of the Northern Song Dynasty, whose only handed down work, "The Map of a Thousand Miles of Rivers and Mountains", the exhibition area is transformed into a "contemporary green" multimedia mirror device visual scene. Brand clothing design products, as static sculptures in the multimedia landscape, are scattered like artworks, presenting a special exhibition hall with a Chinese fashion theme. In this modern green exhibition hall, the audience's experience will extend from the church in Milan to the landscape scroll in the east, presenting an unprecedented journey of Chinese fashion design.

　　 The "Innovation Room" has created a communication field in the field of international design, and at the same time, it profoundly presents the history, innovation and emotion behind design. The audience can see the visual feast of the combination of traditional Chuxiong Yi embroidery and modern design presented by Ji Cheng, a famous Chinese fashion designer, as well as the new Huaxizi makeup products inspired by the quintessence of Beijing Opera, which are committed to promoting the charm of China, and the ingenuity of the Italian local brands Max Mara and Poltrona Frau, There are also avant-garde sculptures created by the post-95 cutting-edge artist Lei Lei Wu, and the eastern and western cultures glow with new vitality in innovation.

　　 The "reception hall" unit will gather professionals from the international design industry here to discuss the new consumption fashion trend and innovation in the future. This is not only the place where the High Energy Summit Forum takes place, but also the collision point of avant-garde ideas.

　　 Two qualitative Chinese fashion design shows

　　 Ignite the major topical event of Fashion Week

　　 On the evening of September 20, OPPO fashion design flash show was held as the opening program of "Home of the Future - Basha Design Award - 2023 Milan International Parallel Exhibition" Basha Milan Night. The spotlights are gathered on the models wearing OPPO Find N3 Flip and the designer's specially customized shell. The clothes and jewelry worn by the models come from Chinese designer brands MING MA, XU ZHI and HEFANG. This grand show broke the barriers of fashion and technology, presented an oriental wonderland, and demonstrated China's design power.

　　 In the afternoon of September 21, together with Aokang, Septwolves, Ailaiyi, Yaya and Govan, the five Chinese head clothing brands, the Diaoyin Mall continued to create a themed "Wonderland of the East" show in Milan, presenting the new products of Diaoyin Mall in autumn and winter 2023. The model modeling combines the unique styles of various brands, and presents different brand designs from the science and technology pioneer aesthetics, fashion character aesthetics, outdoor function aesthetics, extreme comfort aesthetics, and comfortable science and technology aesthetics. It reconstructs the oriental essence and future elements, and constructs the show pioneer, which reflects the comprehensive beauty of freehand brushwork in the East.

　　 High energy theme summit

　　 Describe the future blueprint of new consumption

　　 As the first new consumer design unit from China held during Fashion Week, "Bazaar Design Award · International Parallel Exhibition" held on September 20 at the same time, "Bazaar Design Award · Milan Theme Summit: Design Leading New Consumption". In the first half, Xu Ning, the general manager of the cultural innovation department of Fashion Bazaar, discussed with Ji Cheng, a famous Chinese fashion designer, Jacopo Celona, the chairman of the Italian Florence Biennale, and Leilei Wu, the post-95 cutting-edge artist, around "Oriental culture: the East in the eyes of the world, the world in the eyes of the East"; In the second half, together with Massimo Farinatti, Vice President of Italian Industrial Design Association, Colin, Creative Art Director of Seppelius Group, Wang Chen, Vice President of Aokang International, and Sha Xiaoli, Executive Publisher and Editor in Chief of Fashion Bazaar, we discussed another theme "Global Fashion: Future Trend of Global Fashion Consumption", explaining the definition of new consumption, opportunities and challenges of new consumer brands We will work together to create a better way of life in the future.

　　 From left to right: Xu Ning, General Manager of the Cultural Innovation Department of Fashion Bazaar, Ji Cheng, a famous Chinese fashion designer, Leilei Wu, a post-95 cutting-edge artist, and Jacopo Celona, President of the Florence Biennale in Italy

　　 From left to right: Xu Ning, General Manager of Cultural Innovation Department of Fashion Bazaar, Sha Xiaoli, Executive Publisher and Editor in Chief of Fashion Bazaar, Colin, Creative Art Director of Septwolves Group, Massimo Farinatti, Vice President of Italian Industrial Design Association, and Wang Chen, Vice President of Aokang International

　　 On the morning of September 24, Fashion Bazaar and Aveta launched the theme forum of "Design Self mapping". Nader Faghihzadeh, the chief designer of Aveta, Sha Xiaoli, the executive publisher and editor in chief of Fashion Bazaar, and AHALOLO, the fashion blogger, discussed the theme from their respective fields. Avita is also the official designated car for this Fashion Week and the official designated car for the Milan Parallel Exhibition of Bazaar Design Award.

　　 From left to right: Laura Burstein, a senior journalist in North America (host), Sha Xiaoli, executive publisher and editor in chief of Fashion Bazaar, Nader Faghihzadeh, chief design officer of AVATR, and AHALOLO, a fashion blogger

　　 BAZAAR Night Stars Gather to Toast for Oriental Aesthetics

　　 On the evening of the opening of the exhibition of "Home of the Future", the night of Barcelona Milan was held at the Image Gallery of San Teresa, Milan. Together with Italian friendly partner LUISAVIARMA, we gathered hundreds of stars, designers, supermodels, brand executives, such as Ed Westwick, Li Xiaofeng, Shu Chang, Xu Jiaqi, Xiang Setjing (in alphabetical order), who starred in Gossip Girl. Many celebrities from Italian design, fashion and art circles also attended the event to enjoy the live calligraphy performance of Chinese calligrapher Zhu Jingyi and experience Chinese traditional culture. Ms. Sha Xiaoli, the executive publisher and editor in chief of Fashion Basha, and Gianni Muciaccia, the founder of Milan Fashion TV Class TV MODA, took a group photo with calligraphers and their works to complete the opening ceremony of the exhibition.

Celebrities and friends witness the opening of the exhibition

Ms. Sha Xiaoli, Executive Publisher and Editor in Chief of Fashion Basha, Gianni Muciaccia, Founder of Milan Fashion TV Class TV MODA, Italy, and Zhu Jingyi, a calligrapher, jointly completed the opening ceremony

Chinese calligrapher Zhu Jingyi performs calligraphy on the spot

　　 As a global fashion media brand, Fashion Basha has always been a leader in culture, fashion and lifestyle. Through discovery, transmission and co creation, it leads fashion consumption trends and participates in the construction of era culture. In the future, the global design culture IP "BAZAAR Design Awards" of Fashion Bazaar will also focus on new consumer design in China, leading more Chinese excellent design products and design forces to the international stage.