How To Break Through The New Year'S Marketing War? Kenopo'S Creativity Won The Favor Of The Mother Circle

The Lunar New Year is a festival of family reunion for Chinese people, and it is also a marketing node that major brands particularly value. In this year's marketing war, Kinop took "happiness" as the connection point, encouraging parents to record the flash of children's growth, explore the happy moments inadvertently revealed in life, complete an emotional exploration, and outline the softness of the heart.

While creating a warm brand image, Kenopo, by virtue of social interaction, sent the Happy Song and sincere wishes to Chinese families, taking the brand image of "love" to a new height.

1. Deep insight to stimulate emotional resonance of users

Each mother has a different understanding of "happiness", but they are all so similar, which is deeply related to some scenes.

When the child first learned to walk, he jumped onto his mother, which was a safe happiness; The children wear Jinuopu lucky shoes with Chinese knots on their faces in the New Year, which is the expected happiness; With a steady pace, the child entered the campus confidently and turned to his mother with a cheerful smile, which was a proud happiness

During the New Year, Ginoble TVC "Happy Song", taking "happiness" as the starting point, conveys the exclusive happiness of mothers. It ingeniously links happiness with the growth of children. Through catchy melodies and simple and lovely dance movements, it conveys the blessing of the New Year and narrows the distance between brands and consumers.

2. New playing methods attract high-quality UGC and cause social heated discussion

Everyone has something to say and wishes about the New Year, but it is inconvenient due to the current environment. In view of this, Kenopo has launched many new playing methods: online praying, singing happy songs, selecting koi from the sky, wearing New Year's limited shoes... You can create a sense of New Year ritual without leaving home! It has been hotly discussed and sought after by parents.

During the brand campaign, the comment area of Kenopo's official account was very busy. Thousands of parents participated in a "cloud prayer" to welcome the happiness and beauty of 2023. Many parents also showed their precious moments of cute children wearing Kenopo New Year's lucky shoes and cute pet shoes on their personal social platforms.

It is reported that this time, Kenopo launched the Walk Luck series and the Cute Favorite series designed for the New Year, which are popular on e-commerce platforms and stores. Taking love, reunion and joy as the keynote, Zohongyun series integrates traditional elements such as fireworks and Chinese knots to express good wishes for every family and child. The cute pet series consists of three shoes, "Lucky Rabbit", "Jiyun Panda" and "Kaiyun Sheep".

In addition to the appearance resistance, the functional design also uses the ingenious scientific research achievements of Kenopo's classic 1/3 correct bending, integrated coordinated ankle heel cup, elephant foot sole, etc. Help your baby take every step safely and grow healthily and happily!

3. Take the road of happiness through Kenopo

As the standard (group) maker of functional shoes for children, Ginoble It has already entered into thousands of families with children, and has become a "little lucky" on the path of children's growth.

The concept of "children's shoes are not reduced versions" proposed by Kenopo has changed the pattern of children's shoes in China. A pair of functional shoes designed based on the development characteristics of children's feet to provide comprehensive protection for the healthy growth of small feet was born. Do it with love children's shoes The initiative and persistence of more than ten years won the trust and support of parents. In 2022, we won the Cherry Award for "Outstanding Children's Shoe Brand of the Year"!

In the new year, may children take every step in happiness, and parents always embrace happiness! Wear Kenopo and take the road of happiness!