Jingdong New Department Store 11.11 Cooperates With Brand Co Construction Green Plan To Promote The Implementation Of Sustainable Fashion Concept

Recently, after this year JD.COM After 618 launched the "Green Plan" jointly with major brands, Jingdong upgraded the plan again during November 11, formed a green alliance, selected more than 3 million green products and upgraded the green score system.

In order to practice the green consumption concept of sustainable development, Jingdong new department store is based on the "Green Plan" of Jingdong eleven point one one Period open“ Green dress ”In the special event, consumers can not only enjoy preferential benefits such as full reduction and discount, but also exchange green points for green medals and brand environmental protection gifts.

In the face of environmental pollution, clothing industry is also actively moving towards sustainable development. Italian brands Navigare uses natural wood, column, hemp pulp and other degradable natural green fibers as raw materials, which is in line with the concept of environmental protection; Bosden has always rooted the development concept of "green, low-carbon and recycling" in the brand gene, and comprehensively promoted the industrial revolution of green environmental protection from the strategic height to the details of raw materials, technology, packaging and transportation; Curiosity missus has explored 100% sustainable raw materials, body, hardware and accessories across three continents, all of which meet the requirements of global recycling standard GRS. With environmentally friendly materials and sustainable thinking, it will better hand over the baton of environmental protection clothing to the future.

Through the implementation of the "Green Plan" and the launch of the "green clothing" special activity, consumers can not only get real preferential treatment, but also help the development of low-carbon environmental protection through shopping behavior. In this process, brands get more attention and recognition from consumers, and expand more space for growth. Chen Zhicong, general manager of qipilang e-commerce company, said: "septenaeus and Jingdong platform have maintained close cooperation for a long time. This time, we hope to promote the protection of ecological environment with the concept of recycling plastic waste, and reflect the public welfare concept of the brand."

　　Navigare Brand E-commerce Hu Xianhua, general manager of operations, said: "Since the cooperation, Jingdong new department store and Navigare have achieved win-win and co creation to a large extent. With professional customized operation, Jingdong improves the operation ability of the brand and helps the growth. During the special period, JD takes advantage of the supply chain to help the brand achieve sales and gives consumers a better experience. In the future, Navigare will continue to create and innovate with Jingdong with a more positive attitude of cooperation, With the attitude of heart blending, we will participate in more projects, and at the same time, we will bring the concept of freedom and fun to more users. "

Jingdong new department store has insight into consumers' demand for clothing products in detail and individualized. It has joined hands with brands to bring many practical clothes with both design aesthetics and practical quality. It has added more quality choices for consumers' fashion, and also brought more opportunities for brands to gain more consumers' attention, enhance brand reputation and realize high-quality and sustainable growth.