Concern: Clear Channels To Connect High-Quality Supply And Demand Accurately

　 2020 China fashion design competition, "excellent designers enter Shengze" to start fully. 　　

With the increasing impact of the global epidemic on the domestic textile industry economy, the supply and demand of industry has become an urgent demand for the vast number of textile enterprises to expand the domestic demand market and stabilize the subsequent production capacity. In April 28th, the 2020 China Fashion Design Competition "excellent designer entering Shengze" was held in Shengze, Jiangsu. The excellent designers who entered the finals of the competition came from Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, Chongqing, Zhengzhou and so on. In the morning, they carried out special docking in Shengze Oriental textile city. In the afternoon, they went into the docking and communication between the Suzhou cloth Technology Co., Ltd., Lixin group and Sheng Zeshe industry fashion industry service platform, and there were 21 Shengze textile enterprises. And this activity.

This docking conference is the first offline activity since the launch of the 2020 China fashion design competition. With the improvement of the domestic epidemic situation, the competition was gradually transferred from "Yun Zheng Ji" and "cloud first comment" to the normal stage of landing. The event was jointly sponsored by China Textile Industry Federation, China Textile Information Center, national textile product development center and the people's Government of Shengze Town, and was supported by the China Fashion Designers Association and the China Eastern Silk Market Management Committee.

　　 From good products to good market

At the meeting, the organizers of the 2020 China Fashion Design Competition conveyed the purpose of this meeting. The excellent designers who hope to enter the final of the competition can jointly design the garments according to the theme of the trend of the competition and join the Shengze fabric enterprises, and present a wonderful dynamic show at the 2020 China fashion design competition awards ceremony held in June 16th. Ouyang Yong, manager of the Development Department of Shengze Oriental textile city, explained the advantages of Dongfang City, the product category and characteristics of merchants. In addition, the Shengze fabric enterprises participating in this meeting will briefly introduce their product characteristics and cooperation needs.

Suzhou Lihe Textile Co., Ltd., Suzhou Lake Sheng Textile Co., Ltd., Wujiang Rui Cai Textile Co., Ltd., Suzhou Huayi Silk Technology Co., Ltd., Suzhou painting and weaving textile technology Co., Ltd., Wujiang Hantong Textile Co., Ltd., Suzhou Mi Xing Textile Technology Co., Ltd., Suzhou Chen Bo Textile Technology Co., Ltd. and 21 excellent textile enterprises have brought more than 2000 outstanding products. The products are made of cotton, linen, silk, Tencel, viscose, chemical fiber and so on. They include dyed fabrics, printed fabrics, Oxford fabrics, silk fabrics, four side elastic fabrics, functional fabrics, sunscreen clothes, bags and fabrics, lining fabrics, etc.

According to the needs of the brand, the designer put forward specific and detailed direction of fabric category demand, and the Shengze fabric enterprise combed the product according to the designer's needs. At the same time, the designer has also made full communication and communication with the enterprises in terms of fabric category, color, process and function. For this event, enterprises said that in the second half of the epidemic period, fabric docking will be an effective way for textile enterprises to expand domestic sales and expand production capacity. Precise docking between suppliers and buyers will not only greatly reduce the marketing cost of enterprises, but also get market demand in time from the feedback of brands and designers, so as to customize R & D and optimize the development process. "We can seize opportunities only if we take the initiative to change, innovate and advance the layout." Enterprises generally believe that in the long run, the more difficult the moment is, the more emphasis should be placed on R & D, innovation and market recovery. Only good products can better meet market demand.

　 Suzhou cloth Textile Technology Co., Ltd.

In addition, the designer also visited Suzhou cloth Textile Technology Co., Ltd. and Lixin group. Suzhou brocade textile technology limited jacquard series products, Lixin group's women's clothing, spring and summer new products and outdoor sports fabrics have unique characteristics in color, pattern, science and technology, and have been favored by designers.

　　 Entering Lixin group

Enter the Shengze fashion industry service platform

During the visit to Shengze's fashion industry service platform, designers realized that the boundary industry was a fashion industry project introduced by Shengze in 2019. It mainly carries two functions: fashion industry service platform and fashion designer incubator. In the future, the industry will join forces with the industry's superior resources and high-quality platforms to pool innovation power and absorb design talents to promote the linkage between upstream and downstream of the "textile design clothing" industry chain, and with the help of the Internet and other ways of operation to form a new integrated service system of creative design, which is "industrial service + technology Internet + empty carrier".

　　 From good fabric to good design

On the selection of fabrics, excellent designers are mainly based on the comprehensive consideration of factors such as competition theme, fashion trend, brand positioning and consumption demand.

Bao Weiwu and Ren Xiaoliang, the designers of the "body not" brand, said that the brand advocates leisure and slow life, and the fabrics are mainly cotton and flax. The design style of this year's brand is embodied in environmental protection coloring. Ma Liang, the designer of the original brand cocoon, came to Shengze for the second time. He mainly wanted to find cotton and flax velvet fabrics with strong texture. He expressed his passion for every process from inspiration to ready-made clothes, hoping to convey his own sense of pleasure in design and creation through his works.

Wang Yu, from Chengdu Chao Miichous design studio, said that the design studio has been established for three years. As a post-90s designer, his design style tends to be younger. He hopes to bring new street fashion feelings through his own design language. In terms of fabric selection, he prefers to be practical. He believes that real fashion is closer to life than traditional fashion. Speaking of this event, Li Hongxian, Hosean lee ladies dress designer from Guangdong, said that after the visit, the fabric suppliers organized by the organizing committee basically met the needs of his fabric. He also took the opportunity to understand the upstream technology and the latest materials of the fabric producers, which helped the clothing brands and Chinese high-quality fabric suppliers to benefit.

Sheng Zedong textile city always adheres to "original production, leading fashion", and collects more than 700 high-quality brand fabric businesses. For garment designers, this is undoubtedly the paradise for fabric sourcing. According to the relevant person in charge of the organizing committee, 10 outstanding designers will use these fabrics carefully and creatively to produce the final products.

In June 16th, designer clothing will be shown at the 2020 Shengze fashion week and the seventh Jiangsu (Shengze) Textile Expo opening ceremony and the second China Fashion Design Competition Awards ceremony, competing for 6 gold, silver and bronze awards. When the original design of high quality fabrics hit the fashion design concept, what sparkles will bloom? Let's wait and see!