How Does Shi Man Run A Lingerie Shop?

How to open an underwear store?

Choose the right brand and the right place to shop.

Choosing what kind of location to open a shop depends on your own investment ability. Usually, you should choose the pedestrian street with local clothing sales atmosphere. The location must not be too remote, the wine smell is also afraid of the alley, and the selected location must be a place frequented by target consumers. Choose what brand should be decided according to your local economic level, and manufacturers behind the brand must have certain strength and long-term development market determination, and the product quality of the brand must be excellent. Because underwear is a close fitting object, the quality of the product is very important. Bad products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers.

Choose the right style and color.

No brand can sell well, so you should mainly sell the best selling style, so that it can save money, speed up the process of customer selection, and enhance the customers' interest in products. And to understand that different regions have different chest shape characteristics and different color preferences, different weather conditions result in different underwear combinations in different regions.

Building store image

The image of a store is very important, because you are a franchised store, not a grocery store that you can bargain at will, you must decorate a certain taste and style, not only to highlight the brand style, but also the atmosphere must conform to the consumer psychological characteristics of the female consumers, so that consumers can feel value for money after buying. Customers must feel that the overall display is neat and tasteful. The salesperson should wear clean and neat professional dress, preferably to the manufacturer, so as to ensure the identity of the brand. And the behavior and behavior of the salesperson must be standardized and the spirit should be full. Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy.

Training excellent salesmen

A good salesperson is the image representative of the store and the main conductor of the store's business performance. A salesperson must have a pair of smart eyes. He can identify the customer's Size, understand the customers' general needs from the customers' eyes, and know the customers' character in the chat and keep the customers in a happy and natural state when customers enter the shop.

Strategic advertising and promotion flows

Today's underwear brand manufacturers usually offer some promotional products. Attractive promotional gifts can deepen your feelings with customers and shorten the gap. And enhance the visibility of stores, so that more customers can get to know stores.

Clean up inventory products in time.

Business will be subject to inventory problems. You will never be able to sell one hundred percent of the imported products. In dealing with the unsalable style, you must be resolute. When dealing with this problem, we must deal with it, because accumulation will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater financial pressure, resulting in the cash can not function normally. Storage products can be processed at a reduced price or treated as a promotional product. At the same time, you should also regularly inventory your inventory, clearly understand the direction of the product, and analyze the sales data specifically, so as to reduce the risk of stock accumulation.