Analysis Of The Development Of Leather, Fur, Feather And Its Products And Footwear Industry In China

Leather tanning, leather making, leather

Manufacture, leather case, bag (bag) manufacture, leather gloves and leather decoration products manufacture, other leather products manufacturing, fur tanning and products processing, fur tanning processing, fur garment processing, other fur products processing, feather (velvet) processing and products manufacturing, feather (velvet) processing, feather (velvet) products processing, footwear industry,

Fabric shoes manufacturing, leather shoes manufacturing, plastic shoe manufacturing, rubber shoes manufacturing, and other

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In 2018 1-5, the revenue of owners of leather, fur, feathers and their products and footwear business was 509 billion 600 million yuan, an increase of 5.4% over the same period last year.

2012-2018, 1-5, China's business income of leather, fur, feather and its products and footwear owners

Source: public information arrangement

In the 1-4 month of 2018, the main business income of leather tanning and processing industry in China was 48 billion 44 million yuan, an increase of 6.8% compared with the same period in the leather, fur, feather and its products and footwear industry. The income of the owners of leather manufacturing business was 89 billion 543 million yuan, up 2.4% over the same period last year. Among them, the owner's business income of leather garment manufacturers was 17 billion 297 million yuan, an increase of 2.38% over the same period.

Fur tanning and processing, the owner's business income was 20 billion 102 million yuan, an increase of 1.23% compared with the same period last year. The income of owner's business in feather (processing) and products manufacturing was 28 billion 315 million yuan, an increase of 14.51% compared with the same period last year, and the income of the owner's business was 215 billion 189 million yuan, an increase of 6.3% over the same period last year.

In the 1-5 month of 2018, the gross profit of leather, fur, feather and its products and footwear industry reached 27 billion 620 million yuan, and the loss reached 7.89%.

Total profit of leather, fur, feather and its products and footwear industry in China in 2012-2018 and 1-5 months

Source: public information arrangement

Total loss of leather, fur, feather and its products and footwear industry in China in 2012-2018, 1-5

Source: public information arrangement

2017-2018 years trend of China's leather, fur, feather and its products and footwear industry

Source: public information arrangement

2017-2018 years China's leather, fur, feather and its products and footwear industry loss volume trend

Source: public information arrangement

2017-2018 years gross loss of Chinese enterprises in leather, fur, feather and its products and footwear industry

Source: public information arrangement

2017-2018 years inventory trend of leather, fur, feather and its products and footwear industry in China

Source: public information arrangement

2017-2018 year trend of finished goods in leather, fur, feather and its products and footwear industry in China

Source: public information arrangement

Two, China's footwear industry development analysis

In recent years, China's footwear industry has developed rapidly, and has become the largest footwear producing and exporting country in the world.

However, due to the rising labor costs, trade protectionism and homogenization competition, China's footwear industry has also faced unprecedented challenges.

The shoemaking industry is a labor-intensive industry. Its development and pfer receive the cost of land resources and labor.

Environmental protection and sales market and so on.

As the main consumer market and shoe manufacturers, wholesalers and retailers are most interested in maximizing profits, we must take into account the important factors mentioned above, making the focus of the global footwear industry constantly shifting.

The center of the early global footwear industry in Europe, Italy, Spain and Portugal and other countries began to pfer to the relatively low cost countries such as Japan, Hongkong and Korea in the 60s and 70s of last century. In the late 80s and early 90s of last century, it moved to the coastal areas of the mainland of China with lower labor costs, richer industrial resources and better investment environment.

After China's accession to the world trade organization, China's footwear industry has entered the golden age of development, and shoe production and exports continue to grow, becoming the world's shoe center.

Since 2011, the recovery of the world economy has been slow. Our footwear industry has begun a difficult period of adjustment and adjustment, entering the new normal era.

In the past two years, although the output of footwear industry in China has declined in proportion to the output of the world footwear industry, China is still the largest footwear producer in the world.

In 2016, the output of shoes in China reached 13 billion 110 million pairs, accounting for 57% of the world's total. In 2017, the output of shoes in China was 12 billion 620 million pairs.

2010-2017 years of China's shoe production (unit: 100%,%)

Source: public information arrangement

2010-2017 years the trend of China's shoe production accounts for the proportion of world shoe production.

Source: public information arrangement

After more than 20 years of extensive and rapid development, China's footwear industry has accumulated a lot of contradictions. The export oriented footwear industry, facing the shrinking of the international market and the trade protectionism measures such as anti-dumping from the main market countries, has been under great pressure. While the scale enterprises are emerging, a small number of small businesses have gone bankrupt, and the shoemaking industry has entered a period of adjustment.

Despite the fact that China's footwear industry is facing the problems of external order pfer, rising domestic costs and strengthening environmental protection, it has built up a perfect upstream and downstream industry chain by virtue of the high-quality investment environment and the advantages of labor resources, forming various industrial clusters of footwear production, establishing a complete market for footwear products and shoe materials, and R & D centers and information centers for footwear, thus ensuring the steady development of China's footwear industry.

In the past 2010-2016 years, the sales revenue of China's footwear industry has maintained an overall growth trend.

In 2017, China's footwear industry above designated size enterprises achieved sales revenue of 744 billion 216 million yuan, down 3.24% compared to the same period last year, and realized a total profit of 42 billion 782 million yuan, down 2.65% compared with the same period last year, or less than sales revenue decline.

The sales revenue trend of China's footwear industry in the past 2012-2017 years (unit: 100 million yuan)

Source: public information arrangement

Total profit changes in China's footwear industry in 2012-2017 years (unit: 100 million yuan)

Source: public information arrangement

In recent years, the export situation of China's shoes is rather grim. On the one hand, the cost of China's shoe making enterprises is rising and the prices of export products are rising. On the other hand, the EU, the United States and other countries have set up a higher tariff barrier for China's shoes products, and the competitiveness of export shoes products in Southeast Asian countries has declined.

In 2017, the export of China's shoes was reversed. The volume and amount of exports increased by two times. The number of shoes exported to the whole year reached 9 billion 643 million pairs, an increase of 3.77% over the previous year, and the amount of exported shoes reached 45 billion 660 million yuan, up 1.74% from the same period last year.

The number of shoes exported in China in 2010-2017 years (unit: 100%,%)

Source: public information arrangement

The export volume of shoes in China in 2010-2017 years (unit: 100 million US dollars,%)

Source: public information arrangement

1, the rise of new sales channels

China's footwear regulatory enterprises laid down earlier channels, mainly based on traditional street stores and department stores.

With the rapid development of e-commerce in China, there are more ways for consumers to get information and purchase commodities. The traditional offline channels are shrinking and market competition is increasing, making the retail industry under the line unprecedented impact.

With the younger generation growing up as the main consumer, online sales channels have been sought after, while the volume of traditional department stores has been declining in recent years. Some footwear brands have been forced to adjust their terminal channels in recent years and frequently shut down. Although the influence and attractiveness of old brands still exist, with the continuous emergence of new brands, their sense of crisis is becoming more and more serious.

The main reason behind the decline of the giant stores and the same store is that the competitiveness of their products is down and the channel adjustment is not timely.

At present, online shopping has gradually become one of the main consumption forms, which has realized the optimal allocation of commodities and imperceptibly changed people's way of life.

From the comparative analysis of "double eleven" sales between the 2014-2017 years, we can see that the scale of online shopping is expanding, and the sales channels of footwear products are also rising continuously. However, the online channels of domestic shoe brands are slower.

2016 the number of listed companies' online income is still less than 10%.

Many enterprises focus on the online channel as a platform to clean up the tail cargo. Its operation efficiency and product attractiveness are far less than that of the new fast fashion brands and the "net red" brand that focuses on online operation channels.

2, changes in consumer demand

All walks of life in modern society have begun to pay attention to the comprehensive image design, so is the footwear industry.

At the same time, along with the change of consumption concept, the brand loyalty of consumers has declined, focusing on the sense of design and performance price ratio instead of pursuing brand in the past.

At the same time, since the 2014 years of sport and leisure style in Europe and the United States, the major sports shoes brand has rapidly regained market recognition by virtue of the two elements of function and fashion, and further grabbed the share of traditional fashion shoes.

However, some of China's shoe brands have lagged behind the market trend and have little understanding of market trends.

In the context of the revival of the industry, the development of brands has also been divided.

The development of the giant brand was slower, the phenomenon of BELLE international forced to privatize and the market value of Daphne being reduced by nearly 10 billion. On Saturday, the net profit of Limited by Share Ltd has also declined for many years. The 2016 quarterly report shows that the operating income of the reporting period was 1 billion 96 million yuan, a decrease of 9.65% from 2015, and net profit of 18 million yuan, down 24.03% from the same period last year.

In pursuit of pformation, the company acquired the vertical Internet community of female fashion consumption at the beginning of 2017, and built an integrated industry.

In addition, the main business of the industry has slipped, and then plunge into the baby industry, but its effectiveness remains to be seen.

3. Changes in production patterns

Before 2010 years ago, enterprise orders had the characteristics of single and large quantity. They were suitable for large-scale and long term production.

In recent years, however, the global orders have been characterized by a single quantity, a single lot and fast delivery, and are no longer suitable for the previous production mode.

Many international brands have gradually moved towards small, personalized and customized order patterns. However, most Chinese shoe brands still cling to the production mode of mass and homogeneous products.

In the face of the failure to adapt to the production mode, what it truly embodies is the shoe Brand Company's inaccurate judgement of the terminal market, the lack of anticipation of the market development trend, and the estimated sales volume and market demand do not match, resulting in a backlog of inventory levels, which ultimately affects the subsequent product renewal and operation of the company, making the brand lack of market competitiveness.