Once Sitting In 3083 Stores, Now It Can Only Walk Down The Red Carpet Of China'S Clothing Market.

"This German company can't go on in China! It once sits on 3083 stores, and it has soft chiffon.

The sweetness of the floral embellishment, or the gentle or mature style of everything.

Now I can only turn away. "

This elegant, cosy shop was once a beautiful hall for young women to buy clothes. However, after another year, the palace collapsed.

Unable to compete with H&M, UNIQLO, ZARA and other brands, Etam finally went down to China.

Red carpet.

In the clothing industry for a hundred years: it was very moving and glorious.

Recently, the clothing group announced the sale of China to a port company.

The whole garment business, that is to say, when we meet AGG brand again, it is no longer the original recipe and taste.

Many readers who know this brand will have some feelings and some mourning in their hearts.

Originated in Germany in 1916, IgG started selling underwear and socks.

In 1928, AGG's underwear business ran across Europe: Britain, France, Holland and Belgium all saw its figure.

After that, Iger took the fashion capital of Paris as the core and developed into a world-famous women's clothing chain brand step by step.

The age of Gucci, Celine and other first-line brand AGG, can be described as the world's clothing industry's older generation.

The IgG group includes E-joy, ES, Etam weekend, Etam Kids and other sub brands, which took root in the world, sprouted and grew, and was listed on the Paris stock exchange in 1997.

If you still don't pay attention to IgG, then you can use the Russian super model Natalia Vodianova to design underwear in 2009. Let Liu Wen, He Sui, Xi Mengyao and other supermodels walk the underwear show.

The total number of stores is as high as 4246, and 3083 of them are located in China.

China is the favorite market of AGG.

In 1995, IgG opened the first branch store in Shanghai.

The younger woman, aged 15 to 25, looks after the Chinese women's tolerance and pursuit of beauty after the reform and opening up. In this way, by the end of 2014, the total number of global stores is 4246, of which 3083 are in China.

But the most spectacular spectacle also ended in a declining day. In 2014, it happened to be the turning point of Iger's destiny: in China, the stores were closed - only in 2016, 281 stores were shut down in the country; in 2017, the sale of Igor fell down year after year. In 2018, today, the Chinese business, which has been working for several years, has changed hands.

What is the failure of AGG?

In the past, China has also had to face the declining outcome of the once brilliant Edgar, whose annual sales decline is enough to show its weakness in competitiveness.

The easiest thing to think of is why many clothes shops in the streets and streets have burdled the figure of AGG quickly. You can recall what shops you are visiting on weekdays: ZARA, H&M, Five Plus, UNIQLO, Mango...

And the electricity providers are also struggling to suppress. EMG's market share has been embezzled.

Besides, the aesthetic of Chinese consumers has been different from before, but IgG still keeps the original flavor: printed, English letters, and imitation raccoon hair.

It is mature wind, but also with some green and astringent.

The girls in twenty-first Century were more choosy, sharp, lacking in diversity and cost-effective.

In the past, the rise of Iger was due to its early entry into the Chinese market, and it did not interfere with its independence. Now, the emergence of a large number of competitors has put pressure on them.

Even after "selling", can agge recover smoothly? If he does not examine the internal causes and make changes, IgG may sleep in the Chinese market.