Jingdong Officially Announced That It Will Join Hands With Thailand'S Largest Retailer To Further Occupy The Southeast Asian Market.

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The Southeast Asian market is being further occupied, the main Southeast Asian region in March.

Lazada and Unilever reached a $1 billion deal; in August, they spent $1 billion 100 million on the Indonesia e-commerce platform Tokopedia.

Alibaba hopes to grab a larger part of the online retail market in FMCG, which is expected to reach US $25 billion by 2020.

Following the strong momentum of Alibaba, its rival Jingdong JD.com announced today that it will join the Central Group, the largest retail group in Thailand, and will jointly invest $500 million into Thailand's local e-commerce and financial technology field.

According to the announcement, Jingdong will provide a full range of technical support for the electricity supplier management and logistics of the joint venture company.

In the financial sector, Jingdong finance will provide support such as AI and cloud computing based on its experience and technology in financial technology services in the Chinese market.

After obtaining the relevant license qualification, the joint venture company will also provide electronic wallet, consumer finance and other products and services.

The Shang Tai Group provides its full channel services through its rich offline consumption scenarios -- the physical store network, the rich brand relationship and business resources, and the The 1 Card brought by the member plan.

Behavioral insight and a certain degree of customer loyalty.

In addition, Shang Tai Group will also set up several flagship stores on the electronic business platform, introducing its department stores and major retail chains, as well as its own or operating multiple select brands.

We note that Jingdong's website in Thailand has quietly established a framework, though there is no substance.

Shang Tai's retail resources are quite abundant. Apart from its large and medium-sized shopping centers in major cities in Thailand, it has many franchises for high-end and fashion brands, as well as international famous restaurant brands such as Kentucky Fried Chicken and so on.

There are plenty of scenes that can be used.

At the same time, Shang Tai is also actively seized the opportunity of the Internet. Not only has Central Online been set up online, but also last year (low price) acquired the business of Zalora, a garment business incubator Rocket incubated in Thailand.

If Jingdong can seize this opportunity to stabilize the O2O market in Thailand, and then gradually infiltrate other markets in Southeast Asia on this basis, there will be a competitive card with ALI and Amazon.

After all, whether Tokopedia (C2C) or Lazada (B2C) has not yet covered the O2O field.

From the point of view of recruitment information, Jingdong will quickly start the integration of platform operation and market integration, and can not wait to gain a firm foothold in the Southeast Asian market.

It is foreseeable that the competition of these giants will bring the mature management and technology in the Chinese market, so as to enhance the experience of Southeast Asian users in the areas of payment, credit and consumption.

The competition between the two giants has led China's entire electricity supplier industry. Now, the Southeast Asian electricity supplier market will also face disruptive changes.

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