Jingdong Supermarket Has Announced That It Has Become The First Line Of Online And Offline Business, And Can Empower Brand Dealers From Five Aspects.

It is understood that in the Jingdong sponsored "

"Jingdong supermarket has announced that, regardless of sales volume or growth rate, Jingdong supermarket has become the largest supermarket in the Chinese market online and offline, and the" double billion club "plan announced at the beginning of the year is expected to be completed ahead of schedule. The goal of the next year is to help 500 fast selling brands achieve over 100 million sales.

Nelson, the head of the e-commerce team, first shared the trend of the 2017 fast moving products industry.

He said that the electricity supplier channel is the most influential factor in the future retail environment of FMCG.

There has been a lot of crossover between the past and the opposite, and consumers are paying more attention to high quality consumption.

Feng Yi, vice president of Jingdong group and President of consumer goods division of Jingdong mall, said that the retail environment is changing rapidly and the era of consumer sovereignty is coming. Jingdong supermarket will gradually pform from retail channel to retail infrastructure service provider, which will fully open the infrastructure, such as Jingdong big data, supply chain and logistics.

Feng Yi also released part of the data of Jingdong supermarket in the first half of the year: more than 4000 new products were launched in Jingdong supermarket, more than 300 of them were exclusive starters; in 1-7, the number of female users increased by 90% compared to the same period last year, and became the main force of Jingdong supermarket consumption.

Feng Yi said that the consumption characteristics of the consumer sovereignty era showed three trends: demand individuation, scene diversification and value participation: demand individuation has led to the emergence of many niche products; scene diversification has led to many online and offline integration and mobile and multi terminal shopping scenarios, such as AmazonGo; value participation brings new value to users' information sharing.

In the face of user needs, consumer scenarios and commodity output become extremely fragmented. Traditional retail will face great challenges. Only technology can connect these scattered stores in an orderly way.

The synergy of intelligent commerce is based on perception, interconnection and intelligence: perception enables intelligent technology to become more and more capable of sensing the scene, and interconnects the data of different scenes, and intelligence improves the intelligence level of the entire retail system.

Nowadays, no supermarket can represent the future supermarket, and the future supermarket should be unbounded and precise.

Feng Yi also announced

The brand will be promoted from five aspects:

First of all, based on big data and artificial intelligence, create a ubiquitous shopping scene.

For example, Jingdong and WAL-MART will gradually open up the users, stores and inventory of both sides. Jingdong has operated or prepared hundreds of mother and baby experience stores in 21 provinces of the country, and the number will exceed 5000 in the next three years.

The selection of all kinds of scenes is based on the habits and preferences of target consumers, and can also achieve intelligent sales forecast, inventory management and commodity pricing.

Second, provide a technology driven optimal supply chain solution for brands.

Yu Yongli, vice president of Jingdong group and President of Y business department, released the Jingdong "smart retail innovation center". It combines traditional retail experience of retailers with Jingdong AI technology, and explores in depth such aspects as market insight, user research, pricing, forecasting, inventory management, precision marketing, etc., to improve the efficiency of retail supply chain and reduce costs.

Third, increase the layout of logistics input, so that consumers can reach the convenience of goods.

Fourth, we must deeply participate in the front end of commodities and strengthen the operation of commodities.

Jingdong supermarket will deeply participate in commodity operation through the "new product acceleration plan", "reverse selling / reverse customization", "cross category cooperation" and "quality traceability".

Fifth, user experience as the core, deep operation of users.

In view of new users, Jingdong supermarket will strengthen the precise delivery and cross industry cooperation, increase the cross category marketing and automatic pull new efforts; for the old users, it will enhance the re purchase and conversion through intelligent recommendation and cross category activities.

It is reported that, faced with the characteristics of high consumption frequency, low unit price and instant consumption, Jingdong's self built B2C mode of warehousing and logistics has certain advantages over Tmall as a platform.

But Tmall chose to open up the rookie warehouse, and in August 6th announced the addition of Beijing, launched the Beijing center strategy and the "three kilometer ideal living area" plan, aiming to occupy the market through the combination of B2C and O2O.

Therefore, for fast food products, the "cat and dog war" will become more intense.

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