UMBRO Returns To China To Start A New Brand Tour

In October 15, 2016, Umbro China's 2017 spring and summer new products were released in Beijing for the first time in a new image, with a strong and intense visual impact.

At the scene, Umbro China officially announced that Mr. Michael Owen became Umbro China CCO.

Since the brand was founded nearly a century ago,

As always, with ingenuity.

The green field witnessed many brilliant moments of Umbro.

Today, Umbro is looking forward to a breakthrough in the field of fashion life.

As the first appearance of Umbro's return to the Chinese market, the event also released the brand new spring and summer product of 2017.

At the beginning of the event, UMBRO UMBRO Greater China CEO Zhang Tengfei first reviewed the historic moments of Umbro from the founding to the guests. England and Brazil, who wear Umbro shirts, held the World Cup trophy. The world famous stars such as Bailey and Erwin wore Umbro jerseys or sneakers for the memorable performances of the fans.

After reviewing the brilliant history of Umbro, Zhang Tengfei said, "Umbro has been focusing on football in the past hundred years. Erwin's football spirit coincides with the idea of Umbro China. This is the main reason for the two sides to sign again.

Next, Erwin will regularly enter the campus of China in the capacity of Umbro Greater China CCO, to discuss with young people and to care about the development of youth football.

UMBRO China will host the Youth League, encourage and train talented young people to realize their dream of football.

To select a group of youngsters with the most potential fourteen and five years of age in the whole country, take Erwin as the honorary principal and introduce the professional youth training system and football coach team from England.

In addition, there will be more envoys who are not only limited to sports in line with Umbro culture, but will join Umbro China team in the future.

In the new era of trend, Umbro China's UFC, Life Style, Training and Voyage four series at the same time.

2017 the new products of spring and summer in the inheritance of Umbro brand traditional style, by the chief creative director Steve Hong through the analysis of the current young consumers, on the basis of tamping the football professional and cultural products, the trend fashion style and football elements integration, to trigger the new millennium generation's love for UMBRO, fully display the 2017 fashion trend.

Over the past three years, Umbro has returned to China strongly, releasing the young style with simple modeling, and displaying the classic and pure attitude all the time.

UMBRO UMBRO China's cooperation with Michael Owen is enough to arouse countless fans' fond memories of youth and passion, and once again stir up that deep feeling.

Michael Owen said, "Umbro is my life and I am very glad to be Umbro China CCO.

In China, I saw Umbro's stronger vitality and creativity.

Professional fashion products and young energetic team will surely create the next glorious future for Umbro! When I was 14 years old, Umbro helped me realize my dream of football. Now is the time to make a return.

In the future, I will focus on promoting youth football with Umbro China, bringing better football concepts and youth training system to China.

To help more soccer boys realize their dream of catching up, just like when I was young.

According to Umbro, many top teams have made brilliant achievements in the Umbro shirt.

The return of Umbro to the Chinese market is bound to lead.

Trend, open a brand new journey, define your new self assertion.