Sharing And Upgrading China Design Trends Forum

　　 Designer energy station 2016 China design trend summit held

As the designer's energy station, the guiding light of fashion buyers, the 2016 China design trend Summit Forum was held at the Haining Convention and Exhibition Center. The guests, buyers and other professional spectators from universities and fashion enterprises at home and abroad gathered together to change the design style of leather and clothing products this year. Fabric Use trends and other discussions.

This forum is hosted by the office of the Organizing Committee of China Haining tide international fair and the Organizing Committee of Haining Leather Fair of China. The China Academy of Art, Haining China Leather City contractors, Zhejiang translation Fashion Design Co., Ltd. and Haining Designers Association jointly aim to share the trend of this year's design, analyze and enhance the industry literacy and ability of fashion buyers. Effective communication channels within the industry.

At the exchange meeting, Chinese Golden Summit designer Wu Xuekai guest host.

Subsequently, Ms. Qian Juanping, general manager of China Leather City Limited by Share Ltd, Haining, delivered a speech. "The promotion of China's consumption level, technological capabilities and the reform of the supply side of the country are taking the wings of China's design, and the stage of fashion designers is very broad. Haining China Leather City is willing to join hands with designers to welcome the golden age of Chinese design. A short 30 minute speech inspired every designer present.

　　 Explore design trends in depth

Discuss the trend of Industrial Development

Today, clothing The industry has entered the period of precipitation, adjustment and transformation. Deep innovation has promoted the reconstruction of industrial value chain, brand design innovation and product pluralistic era. Wu Haiyan, the dean and famous designer of the school of design and art of The China Academy of Art, delivered a speech on the trend of this year's design, giving a deep introduction to his research achievements in style orientation, material selection and so on.

"With the advent of the Internet, the order of the world's crude oil has been changed. A new order of intelligence has started, and all the old brands, industries and business models are encountering a huge whirlwind. There will be a larger platform for design trends. Only relying on big design trends can subvert the old mode, gather and create new world order of new intellectual League, "Professor Wu Haiyan said." the highest level of Internet is the Internet of things.

Emphasis has always been placed on the design trend of designer independence and linkage. The new wisdom Association: "people's individuality and energy are continuously released, and interest becomes a means of making a living. Therefore, personal trends, brand trends and industrial trends form a new platform for intellectual property. And every designer is an independent economic entity and a communicator of trends. In the future, design trends will lead to business models. "

Wu Haiyan, Dean, School of design and art, The China Academy of Art

On the forum, Wu Haiyan also shared the trend of 2016/17 autumn and winter leather fur clothing design from the perspective of new generation of vision and buyers: "the new generation is different from the past. Human beings are going to be emotional, willing to believe in data, and machines are feeling and trying to enter human hearts.

According to the organizers of this forum, the 2016 China Design Trend Forum will substantially promote the design trend of communication and discussion, and fulfill the mission of "supporting industries, serving enterprises and promoting innovation".

　　 Multi discussion

Interpreting the design of "vane" from different angles

Fashion buyer Fashion industry The important role in the chain has its unique understanding of the research and development, design, production and marketing of tidal current products. Yang Li, a brand consultant and senior fashion buyer of Zhejiang Han Bo group, delivered a speech entitled "the trend of brand clothing design from the perspective of buyers", analyzed the cognition of fashion design trends from the buyer's perspective under the current fashion industry operation mode, and explained the interaction between designers, buyers and consumers with the trend sensitivity and overall planning of fashion buyers. To explore the way to promote the professional development of China's fashion industry.

Yang Li, brand consultant and senior fashion buyer of Zhejiang Han Bo group.

Yang Li said that in the past, when designers made a quarterly product, most people stopped there. Because there were few fashion buyers, fashion week and offline channels became the only choice for many designers, but now buyers are a link. It connects brands, channels and consumer groups, and at the same time, creates a new brand ecology and business structure, making a "clear" buying link between independent designers and the market.

" fashion Buyers have a unique sense of smell for trend trends, and strengthen communication channels among consumers, buyers and designers, effectively grasp various market data analysis, purchase list forms, SKU, OTB ratio distribution, The channel of suppliers can integrate data from control integration, terminal sales data and negotiations with all ports, which can effectively promote the integration of design trends and business consumption. Yang Liru said.

　　 Three young designers gathered

Talking about Chinese original design

Last year, the original translation designer integration platform operation project settled in Haining China. Leatherwear City. At this forum, two young designers from the original translation, Liu Sicong, designer of Hongkong's "design prodigy" and "goddess's new clothes", Li Kun, the famous designer and fashion week publisher of New York, attended the forum and made speeches.

Liu Sicong said, the real original design is not to complement and perfect the existing design and creation, nor to unilaterally annotate the results of previous designs, nor to exaggerate and change the pioneering ideas. Originality should be refreshed and refreshed after the refreshing of the classic concepts. Li Kun said that the original design is no longer the "heavy emphasis on expression" and "heavy art and light market" in the past. It should promote brand value-added in cultural creativity, product development and style innovation. The two young designers expressed their opinions in the field of their respective specialties, and brought a young thought exchange and collision to the guests and audience.

The buyer who participated in this forum. Designer At the end of the forum, entrepreneurs and entrepreneurs said that the "Huashan sword" carried out in many industries today benefited greatly. A fashion buyer told reporters: "design trend is an important aspect that can not be ignored in the development and operation of enterprises, designers and buyers. This event has set up a good platform for docking and communication between industry experts and practitioners. It has an important role in promoting sustainable development of industries."